Remote PE-CX & Digital Analytics Lead

PharmaEssentia U.S.A.; United States; Remote; USD 162,000 - 208,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Dental and vision coverage

Generous paid time-off

401(k) retirement plan with company-m;

401(k) retirement plan with company

Medical & Dependents Care Flexible Sp;

Up to $150 monthly cell phone reimbur.

Employee Assistance Program

Job summary

PharmaEssentia USA is seeking a senior PE-CX & Digital Analytics Lead to drive measurement and analytics across PE-CX performance. You will build frameworks, translate data into actionable insights, and partner with Marketing, Sales, and external partners to optimize digital investments, ensuring rigorous data quality and timely reporting.

The role requires 7+ years in analytics within biotech or healthcare, hands-on BI expertise, and the ability to present complex findings to non-technical

Qualifications

• Bachelor's degree in analytics, statistics, marketing, or related field.
• 7+ years of experience in commercial analytics, digital measurement, or omnichannel performance within biotech, pharmaceuticals, or healthcare.
• Demonstrated experience building measurement frameworks and analyzing Rx lift, HVAs, conversion, and funnel performance across HCP and consumer channels.
• Hands-on proficiency with analytics and BI tools; comfort working directly with data and designing new ways to analyze and show data.
• Experience translating complex performance data into clear recommendations for non-technical stakeholders.
• Demonstrated ability to work cross-functionally with analytics, marketing, and sales partners.
• Understanding of media/promotional deployment and measurement strategy.

Responsibilities

• Build and own the measurement frameworks PE-CX runs on, starting with HCP Rx lift and consumer HVA, conversion, and funnel analysis
• Establish the framework that ties engagement activity to real business outcomes
• Partner with Data & AI Enablement to identify data needs and refine data processes that ensure the quality, accuracy, and completeness of all input data
• Continuously evolve measurement approaches as PE-CX expands into new customer types, functional areas, and channels
• Analyze digital performance across paid media, CRM, web, and third-party platforms to identify what's working and what isn't
• Translate performance data into clear, prioritized recommendations for campaign, channel, and platform optimization
• Monitor performance in-flight and flag issues or opportunities before they show up in a quarterly review
• Build self-serve, automatically updating dashboards to make PE-CX performance clear and usable for stakeholders across the business
• Identify opportunities and execute high-impact ad hoc analyses to drive key business decision points
• Evaluate new measurement approaches, tools, and data sources that could sharpen how digital performance is evaluated and acted upon
• Serve as the business owner and translator for relevant AI, ML, and advanced analytics use cases

Skills

Measurement frameworks

Analytics & BI tools

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree

Tools

Tableau

Power BI

SQL

Job description

PharmaEssentia USA is seeking a senior PE-CX & Digital Analytics Lead to drive measurement and analytics across PE-CX performance. You will build frameworks, translate data into actionable insights, and partner with Marketing, Sales, and external partners to optimize digital investments, ensuring rigorous data quality and timely reporting.

The role requires 7+ years in analytics within biotech or healthcare, hands-on BI expertise, and the ability to present complex findings to non-technical