Strategic Digital Marketing Specialist — Web, Email & Campaigns

Texwipe; Kernersville (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Texwipe is seeking a Digital Marketing Specialist in Kernersville, NC to drive organic growth through content across search, social, and email. You will oversee marketing communications, create website and social content, data sheets, campaigns, product videos, newsletters, and new product introductions, including some trade show management.

You will manage website UX, SEO/SEM, email campaigns, social media and paid media, coordinate with product management and external designers, and track

Qualifications

• Bachelor’s Degree in Marketing or related field or equivalent experience.
• 2–5 years of experience in a digital marketing role managing digital programs (websites, email campaigns, etc.).
• Excellent organization and ability to work independently to meet deadlines with high attention to detail.
• Experience using Adobe Creative Cloud products to design flyers and graphics for print and digital media.
• Working knowledge of ad serving tools and Google Ads campaigns.
• Knowledge of current online marketing trends and measurement practices.
• B2B experience preferred.
• Strong judgment and problem-solving skills.
• Familiarity with email marketing tools (HubSpot, Mailchimp).
• Excellent verbal and written communication; team player.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Experience or knowledge in graphic design is a plus.

Responsibilities

• Develop and implement digital marketing promotions driving incremental revenue and margin.
• Manage website design and content; improve UX, SEO/SEM, and link-building.
• Manage content for distributor websites and product imagery.
• Coordinate marketing materials with internal and external resources.
• Communicate new product launches and value propositions with Product Management.
• Support and improve product launch processes for sales readiness.
• Develop and manage email marketing campaigns.
• Coordinate social media programs, including organic posts and paid ads.
• Coordinate paid media advertising across multiple channels.
• Support sales with targeted direct marketing for lead generation.
• Create and liaison with external designers for marketing collateral.
• Oversee layout, design, and production of graphic designs.
• Plan and organize materials for tradeshows and events; coordinate with vendors.
• Provide tracking, reporting, and analysis on all marketing activities.

Skills

Digital marketing strategy

SEO/SEM

Content creation

Email marketing

Social media management

Paid media advertising

Analytics & reporting

Project management

Communication

MS Office

Education

Bachelor’s Degree in Marketing or related field

Tools

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Job description

Texwipe is seeking a Digital Marketing Specialist in Kernersville, NC to drive organic growth through content across search, social, and email. You will oversee marketing communications, create website and social content, data sheets, campaigns, product videos, newsletters, and new product introductions, including some trade show management.

You will manage website UX, SEO/SEM, email campaigns, social media and paid media, coordinate with product management and external designers, and track