Digital Marketing Specialist I — Data-Driven Growth

MED-EL; Durham (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

MED-EL in Durham, NC is seeking a Digital Marketing Specialist I to drive content, campaigns, and analytics. You will manage websites, emails, blogs, and digital channels, while turning data into actionable strategies that improve performance and growth.

The role combines creative and analytical work, requiring experience with marketing tech, CRM, Power BI, and audience segmentation. Join a collaborative team supporting product launches and cross-functional initiatives.

Qualifications

• Minimum of 3 years of recent experience in web content management.
• Solid front-end programming skills (HTML, CSS, JS).
• Experience managing PPC and SEO.
• Strong understanding of current online marketing concepts, strategy, and best practices.

Responsibilities

• Create, update, and optimize content across websites, emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, and CAC.
• Create Power BI reports and dashboards to visualize results and communicate insights.
• Support audience segmentation and data-driven marketing efforts.
• Evaluate campaign performance and make data-driven recommendations.
• Present marketing insights and performance results to internal stakeholders.
• Support product launches and promotional activities.

Skills

Digital marketing

Analytics

Content management

Power BI

CRM

SEO/SEM

PPC

HTML/CSS/JS

Tools

Progress Sitefinity

WordPress

Google Analytics

Power BI

Job description

MED-EL in Durham, NC is seeking a Digital Marketing Specialist I to drive content, campaigns, and analytics. You will manage websites, emails, blogs, and digital channels, while turning data into actionable strategies that improve performance and growth.

The role combines creative and analytical work, requiring experience with marketing tech, CRM, Power BI, and audience segmentation. Join a collaborative team supporting product launches and cross-functional initiatives.