Growth-Focused Digital Marketing Specialist

Socket.dev; Aurora (CO); On-site; USD 59,000 - 76,000; Full time

Benefits offered by this job

PTO & holidays (up to 96 hours PTO in

Medical, dental, and vision insurance

Life and AD&D Insurance

401K with company contribution up to 7

Tuition reimbursement

Employee Assistance Program (EAP)

Discounted employee phone plans

CEFCU banking services access

Job summary

Wagner Equipment Co. is seeking a Digital Marketing Specialist to manage email and other digital marketing initiatives designed to generate leads and raise market awareness for Wagner products and services.

You will oversee all aspects of email campaigns, from research and content creation to deployment and performance reporting, collaborating across departments to maximize campaign impact. 3+ years in digital marketing and proficiency with HubSpot and Analytics are expected.

Qualifications

• High School Diploma or GED (minimum).
• College degree required.
• 3+ years’ experience in digital/email marketing and promotion.

Responsibilities

• Collaborate with Sales/Pertinent Managers to complete Marketing Request Forms.
• Email Campaigns—build, deploy, monitor, and report on automated email flows.
• Lead tracking, analytics, and monthly performance reporting.

Skills

Email marketing

Campaign management

Content creation

Cross-functional collaboration

Data analysis

Marketing strategy

AB testing

SEO/PPC understanding

Education

High School Diploma or GED

College degree required

Tools

HubSpot

Google Analytics

Looker Studio

WordPress

HTML

InDesign

Adobe Photoshop

Illustrator

Canva

Job description

Wagner Equipment Co. is seeking a Digital Marketing Specialist to manage email and other digital marketing initiatives designed to generate leads and raise market awareness for Wagner products and services.

You will oversee all aspects of email campaigns, from research and content creation to deployment and performance reporting, collaborating across departments to maximize campaign impact. 3+ years in digital marketing and proficiency with HubSpot and Analytics are expected.