Strategic Digital Marketing Manager | Remote Mon & Fri

Orange County's Credit Union; Santa Ana (CA); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

401(k) with company match

Annual discretionary bonuses

Educational grants

Vacation & holidays

Job summary

Orange County's Federal Credit Union seeks a Digital Marketing Manager to lead digital strategy, branding, and lead generation across online channels. You will manage brand messaging, social media, email campaigns, and optimize the member experience.

The role reports to the VP of Online Marketing and collaborates with the SVP Marketing to drive engagement, growth, and awareness through data-driven campaigns and a strong content strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field or equivalent work experience and knowledge.
• 3+ years relevant experience in people management, digital marketing, in either Agency or Corporate environments, with a focus on managing social media, email marketing, and digital communications.

Responsibilities

• Oversee and manage the credit union’s digital footprint, ensuring a consistent brand presence across all digital platforms, including website, social media, email, and other digital channels.
• Develop and implement strategies to enhance online reputation, engagement, and member loyalty.
• Create, curate, and publish high-quality content that aligns with brand voice and objectives.
• Engage with followers, respond to inquiries, and stay informed on trends and best practices.
• Develop targeted email marketing campaigns and manage segmented lists for personalized communication.
• Monitor online reviews and collaborate with internal teams to address member feedback and optimize the member journey.

Skills

Analytics tools

Digital marketing

CMS

Email marketing

Social media

SEO/SEM

CRM platforms

Education

Bachelor’s degree in Marketing or related field

Equivalent work experience

Tools

Google Analytics

Social media insights

CMS platforms

Email marketing platforms

Marketing automation tools

CRM platforms

Job description

Orange County's Federal Credit Union seeks a Digital Marketing Manager to lead digital strategy, branding, and lead generation across online channels. You will manage brand messaging, social media, email campaigns, and optimize the member experience.

The role reports to the VP of Online Marketing and collaborates with the SVP Marketing to drive engagement, growth, and awareness through data-driven campaigns and a strong content strategy.