Senior Digital Content & Experience Manager (Remote)

Wescom Central Credit Union; Pasadena (CA); Hybrid; USD 103,000 - 154,000; Full time

Job summary

Wescom Central Credit Union in Pasadena, CA is seeking a Digital Content Marketing Senior Program Manager to drive end-to-end content strategy across web, mobile, and intranet platforms. You will manage brand, copy, design, personalization, and digital journeys to boost engagement and conversions.

The role partners with Marketing and IT, uses data-driven insights to improve performance, and ensures accessibility and privacy compliance while delivering measurable business impact.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years digital marketing experience.
• Ability to collaborate with cross-functional teams including marketing, digital channels, IT, compliance, analytics, and external partners.

Responsibilities

• Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.
• Develop and maintain digital content standards, perform content audits, identify content gaps, and establish governance processes.
• Implement personalization tactics using data insights to enhance user engagement and conversion rates.
• Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.
• Define, monitor, and report on KPIs including conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness.
• Ensure collaboration between Marketing and IT teams to align digital initiatives with broader business objectives.
• Stay current on emerging technologies, AI-driven personalization; champion continuous testing and optimization of content.
• Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies.

Skills

Cross-functional collaboration

Data-driven decision making

Digital marketing

Brand alignment

User-centric content

Education

Bachelor's Degree

Tools

Microsoft Office

Credit Union OS

Google Analytics

Adobe Analytics

A/B Testing

Job description

Wescom Central Credit Union in Pasadena, CA is seeking a Digital Content Marketing Senior Program Manager to drive end-to-end content strategy across web, mobile, and intranet platforms. You will manage brand, copy, design, personalization, and digital journeys to boost engagement and conversions.

The role partners with Marketing and IT, uses data-driven insights to improve performance, and ensures accessibility and privacy compliance while delivering measurable business impact.