Strategic Marketing & Communications Leader

Valencia College; Orlando (FL); Sur place; USD 133 000 - 170 000; Plein temps

Résumé du poste

Valencia College seeks an experienced leader to serve as Assistant Vice President, Marketing & Strategic Communications, guiding integrated communications, audience engagement, and marketing operations. This senior role partners with the Chief Communications Officer to translate college priorities into coordinated strategies across channels, while driving performance and continuous improvement.

The AVP will supervise channels & engagement, hub operations, and cross-functional teams, ensuring

Qualifications

• Master’s degree from a regionally accredited institution, or an equivalent combination of related education, training, and experience.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership.
• Experience leading multidisciplinary teams in a complex or distributed organization.
• Experience developing, implementing, and evaluating integrated marketing and communications strategies across multiple channels and functions.
• Experience leading cross-functional communications, marketing, and engagement initiatives across creative, digital, PR, organizational communications, and marketing operations.
• Experience translating organizational priorities into integrated communications and marketing strategies and initiatives.

Responsabilités

• Provide strategic leadership for Valencia College’s integrated communications channels, audience engagement, and marketing operations.
• Lead development, implementation and evaluation of integrated media strategies across paid, earned, shared and owned channels.
• Oversee Channels & Engagement and Hub teams, including PR, digital strategy, social media, advertising and promotion, and marketing operations.
• Direct division-wide planning, workflow prioritization, and performance measurement in partnership with senior leadership.
• Coordinate cross-functional initiatives and guide resource decisions to align with institutional priorities.
• Ensure responsive leadership during urgent, sensitive, or high-visibility situations and protect the college’s reputation.

Connaissances

Strategic leadership

Cross-functional leadership

Integrated marketing & communications

Audience engagement

Digital engagement

Public relations

Formation

Master’s degree in communications/marketing or related field

Description du poste

Valencia College seeks an experienced leader to serve as Assistant Vice President, Marketing & Strategic Communications, guiding integrated communications, audience engagement, and marketing operations. This senior role partners with the Chief Communications Officer to translate college priorities into coordinated strategies across channels, while driving performance and continuous improvement.

The AVP will supervise channels & engagement, hub operations, and cross-functional teams, ensuring