Strategic Communications & Recruitment Program Manager

Florida State University; Tallahassee (FL); On-site; USD 50,000 - 60,000; Full time

Job summary

Florida State University is seeking a seasoned communications and marketing leader within the Office of Strategic Outreach & Recruitment to drive the college's messaging across print, digital, and social channels. You will oversee story creation, newsletters, and digital media while ensuring SEO-friendly, accurate content on the college website.

The role partners with internal stakeholders to support events, recruitment initiatives, and strategic priorities, managing multiple projects and a

Qualifications

• Bachelor's degree and four years of experience related to media, communications, and/or marketing services; or a high school diploma/equivalent and eight years of related experience. (Note: a combination of post high school education and experience equal to eight years.)

Responsibilities

• Lead the development and execution of the college's communications and marketing strategy across print, digital, web, social media, photography, video, and other multimedia platforms.
• Oversee the creation and distribution of marketing, recruitment, and communications materials, including news stories, newsletters, promotional content, and digital media.
• Manage and enhance the college website by ensuring timely, engaging, and accurate content while monitoring website performance and search engine optimization (SEO).
• Develop and implement communications strategies to support college events, student recruitment initiatives, and strategic priorities in collaboration with internal stakeholders.
• Manage communications and recruitment projects by coordinating timelines, facilitating stakeholder collaboration, and ensuring successful project completion.
• Build and maintain collaborative relationships with university partners to promote college programs, events, and initiatives.
• Supervise communications staff, interns, and student employees while fostering a collaborative and creative work environment.

Skills

Strong writing

Editing

Verbal communication

Social media management

SEO knowledge

Event management

Education

Bachelor's degree

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Photo/Video editing tools

Job description

Florida State University is seeking a seasoned communications and marketing leader within the Office of Strategic Outreach & Recruitment to drive the college's messaging across print, digital, and social channels. You will oversee story creation, newsletters, and digital media while ensuring SEO-friendly, accurate content on the college website.

The role partners with internal stakeholders to support events, recruitment initiatives, and strategic priorities, managing multiple projects and a