Digital Strategist II

Florida SouthWestern State College; Fort Myers (FL); On-site; USD 55,000 - 63,000; Full time

Benefits offered by this job

Competitive health, dental, vision, &…

Generous paid time off

Educational and professional dev. opps

Job summary

Florida SouthWestern State College is seeking a Digital Strategist II to serve as a strategic marketing and communications advisor for multiple departments, programs, campuses, or institutional initiatives.

This role develops, implements, and optimizes integrated marketing strategies to support enrollment, retention, and brand positioning, using independent judgment on campaign strategy, messaging, channels, and audience engagement.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, public relations, or a related field.
• Three years of professional marketing, communications, or digital strategy experience.
• Experience developing and implementing integrated marketing strategies.
• Strong analytical, written, and verbal communication skills.
• Ability to exercise independent judgment and influence outcomes across stakeholders.

Responsibilities

• Develop, implement, and optimize integrated marketing and communications strategies that support institutional priorities.
• Exercise independent judgment on campaign strategy, messaging frameworks, channel selection, and audience engagement.
• Partner with internal stakeholders to identify objectives, drive measurable outcomes, and support enrollment, retention, and brand positioning.

Skills

Analytical skills

Written communication

Verbal communication

Strategic marketing

Stakeholder management

Education

Bachelor’s degree in marketing/communications/digital media/public relations

Job description

Florida SouthWestern State College is accepting resumes in search of a Digital Strategist II to join our team of exceptional employees. This position serves as a strategic marketing and communications advisor for multiple departments, programs, campuses, or institutional initiatives. This position is responsible for the independent development, implementation, and optimization of integrated marketing and communications strategies that support institutional priorities.

This role exercises independent judgment and discretion on matters of significance, including campaign strategy, messaging frameworks, channel selection, and audience engagement approaches. The Digital Strategist II partners with internal stakeholders to identify objectives, recommend strategic solutions, and drive measurable outcomes that support enrollment, retention, and brand positioning. This position also contributes to cross-functional initiatives and provides guidance on marketing best practices.

The ideal candidate will have:

• Bachelor’s degree in marketing, communications, digital media, public relations, or a related field.
• Three (3) years of professional experience in marketing, communications, or digital strategy.
• Demonstrated experience developing and implementing integrated marketing strategies.
• Strong analytical, written, and verbal communication skills.
• Proven ability to exercise independent judgment, manage competing priorities, and influence outcomes across multiple stakeholders.

FSW Employee Benefits feature:

• Competitive health, dental, vision, life, and disability insurance options to meet your needs
• Generous paid time off includes sick, personal, holidays, and winter & spring breaks
• Educational and professional development opportunities for you and your dependents

Accepting applications through October 18, 2026.

Salary Range: $54,985.53 - 62,500.00

If this position sounds like an opportunity to which you aspire, please submit your resume for consideration to become one of the best, the brightest, the BUCS!

Florida SouthWestern State College, an equal access institution, prohibits discrimination in its employment, programs, and activities based on race, sex, gender identity, age, color, religion, national origin, ethnicity, disability, pregnancy, sexual orientation, marital status, genetic information, or veteran status. Questions about educational equity, equal access, or equal opportunity should be addressed to the College’s Title IX Coordinator/Compliance Officer.