Hybrid Digital Engagement Strategist

Aclu-Dc; Washington (District of Columbia); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Paid time off and sabbatical after 5+1

Comprehensive healthcare coverage

401k plan with employer match

Student loan repayment assistance

Professional development funds

Job summary

ACLU-D.C. seeks a Digital Communications Strategist to lead its digital ecosystem, owning the website, email, SMS, CRM, analytics, and accessibility-focused experiences. This hybrid, full-time role is based in Washington, DC, with residency required in DC/MD/VA and occasional evening or weekend work.

The role partners with the Communications Department to design and execute digital engagement, support outreach, and advise on public messaging while collaborating with national staff and vendors.

Qualifications

• 3+ years in digital strategy and digital communications or related field.
• Portfolio showing writing across email newsletters, website content, and SMS.
• Experience managing WordPress websites and content systems; strong UX/UI basics.

Responsibilities

• Lead digital presence, outreach, and advocacy for the organization.
• Develop and maintain content calendar; ensure brand consistency and accessibility.
• Create HTML emails, action alerts, and digital materials; analyze performance data.

Skills

Digital strategy

Digital communications

WordPress

EveryAction CRM

HTML/CSS

Analytics & dashboards

Project management

Tools

WordPress CMS

Google Analytics

Job description

ACLU-D.C. seeks a Digital Communications Strategist to lead its digital ecosystem, owning the website, email, SMS, CRM, analytics, and accessibility-focused experiences. This hybrid, full-time role is based in Washington, DC, with residency required in DC/MD/VA and occasional evening or weekend work.

The role partners with the Communications Department to design and execute digital engagement, support outreach, and advise on public messaging while collaborating with national staff and vendors.