Strategic Communications Lead, Nonprofit

Breathe Project; Pittsburgh (Allegheny County); On-site; USD 24,000 - 34,000; Part time

Job summary

Community Library Association is seeking a part-time Communications Manager to execute branding and outreach efforts, shaping how the public perceives the CLA and its programs. You will lead content across the website, newsletters, and social channels while partnering with leadership to advance community engagement.

The role requires nonprofit marketing experience and a track record of working with boards, with responsibilities spanning web content, campaigns, and media relations.

Qualifications

• Bachelor’s degree or equivalent experience required.
• Two or more years of professional marketing experience in a nonprofit setting.
• Experience working collaboratively with a board of directors or as a member of a nonprofit board.
• A proven track record of marketing success.
• Experience with newsletter software, Constant Contact preferred.

Responsibilities

• Develop and implement the organization’s marketing and communications plan, ensuring alignment with strategic and mission-critical initiatives to promote awareness and understanding of the CLA’s mission, programming and community outreach efforts.
• Maintain and contribute to the content management of the website. Create, edit and post content including news and feature stories, blog posts, e-blasts, surveys and other relevant information about the CLA’s mission and the impact of our programming and value to the community.
• Develop, build and maintain meaningful connections by engaging patrons, potential grantees, business groups, elected officials and other key stakeholders and the community-at-large.
• Build and execute human centered social media strategy in support of the communications plan through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Collaborates with Management Team to promote the CLA’s public programming, print and digital resources, job postings, etc.; including the development and oversight of digital and print promotional materials related to specific programs and their distribution.
• Collaborates with the Development Manager to promote special events, fundraising campaigns, and other projects as assigned.
• Ensures clarity, accuracy and consistency of all internal and external communications.
• Provide photography/videography of library programs for use in marketing and organize database of photos/videos.
• Manages all crisis communications for the CLA by fielding media inquiries and preparing library staff and board members as necessary.
• Maximizes the SEO result of the CLA’s website and reports periodically on the quantitative/qualitative results of website traffic.
• Serves as primary writer/editor while managing the creation of the Annual Report, the monthly print, electronic newsletters and other communications initiatives as required.
• Attends all required workshops, meetings, and trainings as assigned.
• Performs other special projects and other duties as assigned or required during and of regular business hours.

Skills

Marketing

Content creation

Social media

Website management

SEO/SEM

Communication

Multitasking

Education

Bachelor's degree or equivalent experience

Tools

WordPress

Microsoft Office

SEO/SEM tools

Constant Contact

Job description

Community Library Association is seeking a part-time Communications Manager to execute branding and outreach efforts, shaping how the public perceives the CLA and its programs. You will lead content across the website, newsletters, and social channels while partnering with leadership to advance community engagement.

The role requires nonprofit marketing experience and a track record of working with boards, with responsibilities spanning web content, campaigns, and media relations.