Strategic Digital Marketing Account Lead

Forthea Interactive Marketing; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Forthea Interactive Marketing seeks an Account Lead to steer a team across multiple digital channels and oversee a client's engagement. You will manage day-to-day strategies, bids, and performance while coordinating with the development and creative teams to deliver on campaigns.

You will mentor junior staff, handle client communications, and drive reports and insights to optimize results. This full-time, on-site role emphasizes strong leadership and strategic execution in a fast-paced agency

Qualifications

• 3-5 years online marketing experience with a strong background in planning and buying online campaigns.
• Bachelor’s Degree from a 4-year accredited college.
• Excellent client and account service record; track record of achieving results for clients.
• Experience with writing, presenting and executing effective communications and marketing plans.
• Ability to specify technical changes to development teams.

Responsibilities

• Lead day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance.
• Oversee client web or creative development projects and interface with project management.
• Develop, motivate and train junior specialists and digital specialists.
• Manage client accounts, up-sell services where applicable, and schedule regular status updates.
• Deliver monthly reports and assess marketing successes to propose new ideas.

Skills

Online marketing

Campaign planning

PPC management

Analytics

Client relationship

Team leadership

Education

Bachelor's Degree

Tools

Google Analytics

Webtrends

Omniture

Job description

Forthea Interactive Marketing seeks an Account Lead to steer a team across multiple digital channels and oversee a client's engagement. You will manage day-to-day strategies, bids, and performance while coordinating with the development and creative teams to deliver on campaigns.

You will mentor junior staff, handle client communications, and drive reports and insights to optimize results. This full-time, on-site role emphasizes strong leadership and strategic execution in a fast-paced agency