Digital Marketing Account Lead

Forthea Interactive Marketing; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Forthea Interactive Marketing seeks an Account Lead to steer a team across multiple digital channels and oversee a client's engagement. You will manage day-to-day strategies, bids, and performance while coordinating with the development and creative teams to deliver on campaigns.

You will mentor junior staff, handle client communications, and drive reports and insights to optimize results. This full-time, on-site role emphasizes strong leadership and strategic execution in a fast-paced agency

Qualifications

• 3-5 years online marketing experience with a strong background in planning and buying online campaigns.
• Bachelor’s Degree from a 4-year accredited college.
• Excellent client and account service record; track record of achieving results for clients.
• Experience with writing, presenting and executing effective communications and marketing plans.
• Ability to specify technical changes to development teams.

Responsibilities

• Lead day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance.
• Oversee client web or creative development projects and interface with project management.
• Develop, motivate and train junior specialists and digital specialists.
• Manage client accounts, up-sell services where applicable, and schedule regular status updates.
• Deliver monthly reports and assess marketing successes to propose new ideas.

Skills

Online marketing

Campaign planning

PPC management

Analytics

Client relationship

Team leadership

Education

Bachelor's Degree

Tools

Google Analytics

Webtrends

Omniture

Job description

This role leads a team of specialists across all marketing channels and is ultimately responsible for the success of a client's engagement within Forthea. Account Leads have all the Star Qualities of a digital specialist, but work more autonomously and are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.

• Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
• Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
• Strong relationships with search/online community vendors for optimal service and results
• Contribute to new business pitches
• Develop, motivate and train Junior Specialists and Digital Specialists
• Client account management and up-selling of services where applicable
• Project management of all digital initiatives as they relate to the client
• Ensure team members schedule and lead pre-kickoff meetings
• Assist with the scheduling and leading client kickoff meetings
• Recap kickoff meetings and send to client and internal team
• Ensure team has requested client logins and necessary content and enter info into NetSuite
• Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
• Monitor time for setup tasks to ensure it is within the allocated budget
• Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
• Confirm completion of setup tasks
• Correspond with client through setup process to inform them of status
• Assign ongoing tasks for internal team
• Review ongoing plans, ads, press releases, etc. and send to client for approval
• Regularly update client via email on the status of their account (or ensure direct client contact has)
• Schedule monthly status calls with client (or ensure direct client contact has)
• Deliver monthly reports for marketing clients (or ensure direct client contact has)
• Asses client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
• Work with client’s outside vendors if necessary
• Regularly check Google analytics codes are in place
• Check project time used weekly and manage internal team’s time
• Create weekly status reports for account management meetings
• Asses time used on every project weekly for weekly project control meetings

Qualifications

• 3-5 years online marketing experience with a strong background of planning and buying online campaigns
• Bachelor’s Degree from 4-year, accredited college.
• Excellent client and account service record; track record of accomplishing successful results for clients.
• Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
• Ability to specify technical changes to technical/development teams
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
• Experience with PPC – Management of Pay per click programs
• Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
• Experience using a CMS and an understanding of the impact they have on SEO
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Comfortable interacting with C-level executives
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills

Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.

Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.

Learn more

Hiring info.

• Location Central Houston, TX
• Position Full-time + on-site
• Compensation Competitive, and dependent on experience, ability, and attitude