Digital Marketing Account Executive — Drive New Business

Forthea - Digital Marketing Agency; Houston (TX); On-site; USD 60,000 - 130,000; Full time

Job summary

A leading digital marketing agency in Houston seeks an Account Executive to drive new sales revenue. The role involves converting prospects into clients, managing proposals, and providing ongoing support. Ideal candidates will have a Bachelor’s degree and proven sales experience, with a strong focus on business development.

Qualifications

• 2+ years of account executive/sales experience, preferably with an agency.
• Proven success in developing new business, writing client proposals.
• Knowledge of digital marketing services is a plus.

Responsibilities

• Convert qualified prospects into new clients.
• Prepare new business proposals and conduct presentations for clients.
• Provide post-sale support to clients and follow up on opportunities.

Skills

Sales Experience

Networking

Client Management

Education

Bachelor's Degree

Tools

Microsoft Word

Excel

Outlook

PowerPoint

Job description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea's rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston's top young business leaders.

Forthea is currently seeking an Account Executive to drive new sales revenue in the digital marketing field that will be responsible for:

• Convert qualified prospects into new clients
• Prospect and qualify new leads as needed
• Manage database for prospective targets, including consultants, prospects, current clients, etc.
• Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.
• Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary
• Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting
• Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise
• Periodic meetings with Account Manager to review success status
• Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs
• Stay abreast of all current agency accounts for reference in new business presentations
• Assist agency leadership with research, and information gathering
• Research and pursue sales and networking opportunities to grow client base
• Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company
• Able to travel locally and out of town occasionally
• Exceed quarterly and annual sales quotas
  
  

Qualified individuals will possess the following attributes:

• Minimum Education: Bachelor's Degree from 4-year, accredited college
• Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
• Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals
• Proven track record of penetrating and expanding large corporate accounts
• Proven track record of exceeding quotas and goals
• Experience in selling in a competitive environment
• Minimum Field-of-Expertise: None required
• Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint
• Minimum Attitude: Inspiring
  

Ideal/Icing Qualifications (Non-Required):

• 4+ years direct sales experience (preferably with an agency).
• Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.)
• Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales.
• Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design.
• Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.
• IMPORTANT: These Ideal/Icing qualifications are simply a "plus", but NOT AT ALL REQUIRED TO BE SERIOUSLY CONSIDERED FOR THIS POSITION.