Strategic Campaign Orchestration Manager

Cooley LLP; New York (NY); Hybrid; USD 120,000 - 175,000; Full time

Benefits offered by this job

Medical

Health Savings Account

Dental

Vision

Flexible spending accounts

Pre-tax commuter benefits

Life insurance

AD&D

Long-term care coverage

Backup care for children and/or adults

Parental support benefits

Firm-paid life insurance+AD&D

Job summary

Cooley LLP is seeking a Campaign Management Manager to join the Marketing and Client Development team. This role sits in the Strategy, Transformation & Growth Team, shaping proactive, data-driven marketing campaigns that deliver high-impact results for clients across events and digital channels.

The position oversees end-to-end project lifecycles, workflow governance, asset coordination, and UAT readiness, ensuring zero-defect launches and on-brand delivery across channels.

Qualifications

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Builds and manages comprehensive campaign work plans, assigning resources based on capacity, tracking progress, and escalating roadblocks/risks as appropriate
• Leads regular meeting campaign cadences, providing status reports and managing expectations across stakeholders and teams
• Proven project management experience (including use of project management tools/tracking); project management certifications preferred

Responsibilities

• End-to-End Project Orchestration: Lead the project lifecycle for all marketing campaigns, managing timelines, resource dependencies, and delivery milestones.
• Workflow Design & Governance: Define and optimize standardized campaign workflows, ensuring a seamless hand-off process between Business Unit stakeholders, creative enablers, and digital execution teams.
• Cross-Functional Asset Coordination: Act as the primary traffic controller for all campaign components (copy, design, video, and data), ensuring every asset is delivered on-time, on-brand, and to specification.
• Comprehensive UAT & Deployment Readiness: Lead the final User Acceptance Testing (UAT) for all customer journeys, rigorously testing logic branches, tracking links, and asset rendering across devices to ensure a "zero-defect" launch.
• Enabler Integration: Project manage the contributions of internal "enabler" teams—including Creative, Content, and Digital Experience—to ensure their outputs are synchronized within the master campaign timeline.
• Platform & Tool Administration: Serve as the power user and administrator for the campaign management or project tracking tools (e.g.,Workfront), maintaining real-time visibility into the campaign portfolio health.
• Bottleneck Identification & Resolution: Proactively identify project risks or resource constraints, facilitating "stand-up" meetings or sprint reviews to resolve conflicts and keep high-priority journeys on track.
• Quality Assurance & Brand Stewardship: Ensure all final campaign assets adhere to the firm’s visual and narrative standards, conducting final quality checks before hand-off to the Digital Experience channels.
• Stakeholder Status Orchestration: Provide clear, consistent status reporting to BU Marketers and MCD leadership, managing expectations regarding production capacity and launch windows.
• Post-Launch Process Audit: Lead campaign "wrap-up" sessions to evaluate workflow efficiency, documenting lessons learned to continuously refine the firm’s campaign deployment "playbook." All other duties as assigned or required.

Skills

5+ years exp

Campaign planning

Campaign cadences

PM experience

Supervisory experience

Extended hours

Travel willingness

Education

Bachelor’s degree

Tools

Workfront

Job description

Cooley LLP is seeking a Campaign Management Manager to join the Marketing and Client Development team. This role sits in the Strategy, Transformation & Growth Team, shaping proactive, data-driven marketing campaigns that deliver high-impact results for clients across events and digital channels.

The position oversees end-to-end project lifecycles, workflow governance, asset coordination, and UAT readiness, ensuring zero-defect launches and on-brand delivery across channels.