Hybrid Marketing Analytics & Insights Lead

The Institute of Internal Auditors Inc

Florida

Hybrid

USD 120,000 - 150,000

Full time

6 days ago

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Job summary

The Institute of Internal Auditors (IIA) seeks a Sr. Manager, Analytics & Insights to lead marketing measurement, develop frameworks, and deliver data-driven insights across campaigns and experiences.

You will own GA4/GTM implementations, build dashboards, and partner with Finance, Web, and Technology to strengthen measurement across channels. This hands-on role requires strong technical analytics skills and business judgment to translate complex data into strategic recommendations for senior

Qualifications

6–9 years of hands-on experience in marketing analytics, digital analytics, BI, or a closely related field.
Proficiency with GA4 and GTM, including tracking plans, event definitions, implementation validation, and troubleshooting.
Experience building and maintaining dashboards using Looker, Tableau, or Power BI.

Responsibilities

Own the marketing analytics strategy and measurement roadmap.
Design and maintain measurement frameworks for campaigns and channels.
Build campaign scorecards for major programs and initiatives.
Develop attribution approaches linking activity to registrations and renewals.
Analyze performance to identify trends and recommend data-driven actions.
Assess data quality and prioritize measurement improvements.
Own GA4, GTM, event tracking, and data validation across properties.
Collaborate with Web team to ensure accurate tracking and QA.
Analyze website traffic and landing-page performance to drive optimization.
Build and maintain dashboards in Looker/Tableau/Power BI.
Use SQL to query, analyze, and validate data.
Deliver recurring and ad hoc analyses with clear business implications.
Present findings to Marketing and senior leadership with actionable recommendations.
Serve as a trusted analytics partner across Marketing for data-driven decisions.