Strategic Account Manager

Nexstar Media Group; Rockford (IL); Presencial; USD 40 000 - 50 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, Dental, Vision Insurance

401(k) with company matching

Paid Time Off

Life Insurance

Parental Leave

Resumo da oferta

Nexstar Media Group in Rockford, IL seeks a Strategic Account Manager (SAM) to lead digital thought leadership, customer success, and revenue growth for advertiser partners.

This role blends consulting, sales acumen, and data analysis to help Account Executives win business, drive retention, and expand client value. You will own client outcomes across research, discovery, solution development, and performance reviews, translating insights into measurable digital revenue growth.

Qualificações

• 3+ years in digital marketing, media sales, or strategic account management.
• Strong knowledge of digital advertising, analytics, attribution, and performance marketing.
• Proven ability to develop and present revenue-driving strategies.
• Excellent analytical, communication, presentation, and relationship skills.
• Experience with research, analytics, CRM, and reporting platforms.

Responsabilidades

• Develop consultative strategies aligned with advertiser objectives and success measures.
• Identify renewal and upsell opportunities to grow recurring revenue.
• Support digital revenue attainment and client budgets.
• Translate performance data into actionable business recommendations.
• Educate clients and sales teams on trends and growth opportunities.
• Partner with Account Executives from prospecting through renewal.
• Conduct research and account planning for client-specific strategies.
• Lead performance reviews to demonstrate ROI.
• Coach sales teams on digital solutions and insights.
• Share market intelligence and success stories to boost digital selling.

Conhecimentos

Digital marketing

Sales

Strategic account management

Consultative selling

Analytics

Ferramentas

CRM

Reporting platforms

Descrição da oferta de emprego

The Strategic Account Manager (SAM) is the station's digital thought leader, customer success leader, and strategic revenue partner. Combining consulting, sales expertise, technical knowledge, and data analysis, the SAM helps Account Executives win business, strengthen client partnerships, and deliver measurable results.

Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station's digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention.

This is a customer success and growth role - not tactical fulfillment or support position. The SAM owns client outcomes, retention, and revenue expansion.

Key Responsibilities

Revenue Growth & Customer Success

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
• Support station digital revenue and budget attainment.

Digital Thought Leadership

• Serve as the station's expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.

Sales Partnership & Client Engagement

• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.

Performance & Retention

• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and recommend next steps.
• Identify performance risks and opportunities that improve retention and account growth.

Collaboration & Sales Enablement

• Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and effective use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Qualifications

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication, presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Success Measures

• Digital revenue growth and budget attainment.
• Advertiser retention, renewal, and account expansion.
• Client satisfaction and measurable business outcomes.
• Increased sales conversion and Account Executive effectiveness.

Nexstar Broadcasting is an equal opportunity employer

#LI-Onsite

Pay range is $40,000.00 to $50,000.00 salary + commission

Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.