Strategic Demand Leader, Commercial Growth

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars seeks a Manager, Strategic Demand Leadership (Commercial Strategy) to lead the commercialization of marketing initiatives and demand-driving plans for Better for You brands. You will bridge Sales, Marketing, Revenue Growth Management, Finance, and Supply Chain to translate consumer insights into channel plans that drive profitable growth.

The role requires 5+ years in CPG marketing or related fields, strong analytical and cross-functional influence, and experience with go-to-market

Qualifications

• Bachelor's degree required.
• 5+ years in CPG marketing, commercial strategy, demand planning, or related functions.
• Experience translating insights into channel and customer plans.

Responsibilities

• Lead the commercialization of brand and innovation initiatives across channels and customers.
• Translate consumer, shopper, and market insights into channel and customer growth plans.
• Drive annual sales strategies delivering net sales, volume, profit, and market share objectives.
• Identify risks and opportunities and develop solutions to optimize performance across go-to-market channels.
• Develop channel strategies and lead AMPS initiatives with internal teams and external agencies.
• Collaborate cross-functionally to develop new pack formats and customer solutions.
• Lead customer-specific programs, promotions, and activation plans with internal and external partners.
• Partner with Sales, Finance, and Demand Planning to improve forecasting accuracy and revenue management.

Skills

Strategic thinking

Analytical rigor

Cross-functional leadership

Forecasting

S&OP

Education

Bachelor's degree in Business/Marketing/Supply Chain

Job description

Mars seeks a Manager, Strategic Demand Leadership (Commercial Strategy) to lead the commercialization of marketing initiatives and demand-driving plans for Better for You brands. You will bridge Sales, Marketing, Revenue Growth Management, Finance, and Supply Chain to translate consumer insights into channel plans that drive profitable growth.

The role requires 5+ years in CPG marketing or related fields, strong analytical and cross-functional influence, and experience with go-to-market