Omni-Channel Shopper Marketing Lead

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Mars University

Company bonus

Competitive benefits

Job summary

Mars seeks a Manager, Omni-Commerce & Shopper Marketing to drive growth for Mars Snacking brands and retail partners. You will shape shopper marketing across digital, in-store, promotions, and retail media to grow sales while aligning with brand priorities.

Collaboration with sales, insights, and agencies, plus a data-driven, test‑and‑learn approach, will be essential. A BA/BS and 5+ years in shopper/brand marketing are required.

Qualifications

• Bachelor’s Degree from an accredited university.
• 5+ years of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience.
• Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred.

Responsibilities

• Create, plan and execute shopper marketing solutions that deliver profitable sales growth for customer.
• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers.
• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category.
• Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer.
• Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans.
• Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company.
• Execute "test and learn" shopper activation programs for the organization – share results cross-functionally.
• Successfully manage media & shopper marketing agency relationships.
• Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.

Skills

Shopper marketing

Digital marketing

Agency experience

Cross-functional collaboration

Business acumen

Education

Bachelor’s Degree

Tools

Retail media platforms

Analytics tools

Job description

Mars seeks a Manager, Omni-Commerce & Shopper Marketing to drive growth for Mars Snacking brands and retail partners. You will shape shopper marketing across digital, in-store, promotions, and retail media to grow sales while aligning with brand priorities.

Collaboration with sales, insights, and agencies, plus a data-driven, test‑and‑learn approach, will be essential. A BA/BS and 5+ years in shopper/brand marketing are required.