Strategic Omni‑Commerce & Shopper Growth Manager

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated and its Affiliates seeks a Manager of Omni-Commerce & Shopper Marketing in Chicago to drive growth for Mars Snacking brands with retailers. You will blend shopper insights, digital media, and merchandising to shape in-store and online experiences.

Ideal candidates bring 5+ years in shopper/brand marketing, digital marketing, and agency collaboration, with a strong business mindset and entrepreneurial approach in a fast-paced consumer goods environment.

Qualifications

• Bachelor's degree from an accredited university.
• 5+ years in shopper or brand marketing and digital marketing.
• Experience collaborating with sales, shopper or insights teams in a consumer goods company.

Responsibilities

• Create, plan and execute shopper marketing solutions to drive profitable sales growth.
• Lead digital components of the shopper journey across online platforms and in-store experiences.
• Partner with sales to inform annual account plans using actionable shopper insights.
• Evaluate campaigns and optimize programs for efficiency and ROI.
• Build partnerships with related CPG organizations to extend impact.
• Leverage data sources and market research to generate shopper ideas.
• Lead test-and-learn activation programs and share results cross-functionally.
• Oversee media and shopper marketing agency relationships and budgets.

Skills

Shopper Marketing

Brand Marketing

Digital Marketing

Agency Experience

Business Acumen

Entrepreneurial Mindset

Education

Bachelor's Degree

Job description

Mars, Incorporated and its Affiliates seeks a Manager of Omni-Commerce & Shopper Marketing in Chicago to drive growth for Mars Snacking brands with retailers. You will blend shopper insights, digital media, and merchandising to shape in-store and online experiences.

Ideal candidates bring 5+ years in shopper/brand marketing, digital marketing, and agency collaboration, with a strong business mindset and entrepreneurial approach in a fast-paced consumer goods environment.