Corporate Brand Strategy Lead: Growth, Trust & Campaigns

Mars Incorporated

McLean (VA)

In loco

USD 109.000 - 148.000

Tempo pieno

6 giorni fa

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Vantaggi offerti da questo lavoro

Competitive salary

Bonus program

Mars University

Benefits package

Descrizione del lavoro

Mars Incorporated in McLean, VA / Chicago, IL is seeking a Corporate Brand Marketing Manager to lead the Mars Corporate brand strategy and coordinated campaigns. You will work with internal and external partners to elevate brand awareness, trust, and reputation across portfolios.

Primary responsibilities include developing annual and long-range brand plans, delivering integrated campaigns, and guiding insights into action.

Competenze

BS/BA degree required.
5–10 years in marketing/brand management/communications in FMCG.
Strong presentation and communication skills.
Experience with marketing planning processes.
Campaign development and production experience.
Strategic analysis capability.
Proven project management skills.

Mansioni

Lead development and execution of annual and long-range brand plans for the Mars Corporate brand.
Create integrated campaigns and communications across paid/earned/shared/owned touchpoints.
Analyze performance, consumer insights, and trends to guide activations.
Lead cross-functional teams and manage an integrated-agency partners.
Own budget planning, spend tracking, and optimization; drive efficiencies with new tools.