Strategic Demand Gen Manager for B2B Growth & Campaigns

Mac Paper Converters, Inc.; Jacksonville (FL); On-site; USD 90,000 - 125,000; Full time

Job summary

Mac Papers + Packaging seeks a Demand Generation Manager to plan, build, and execute demand programs for the Insider segment in our Jacksonville, FL headquarters. You will own the top and middle of the funnel, delivering qualified opportunities to Inside Sales.

The role emphasizes program design, email sequences, segmentation, and funnel analysis, with heavy CRM usage and cross-functional collaboration. 5+ years in B2B demand generation required, strong HubSpot proficiency preferred.

Qualifications

• 5+ years of B2B demand generation or lifecycle marketing experience.
• Proficient with HubSpot Marketing Hub, segmentation, automation and reporting.
• Experience designing multi-channel campaigns (email, lifecycle, e-commerce).
• Strong analytical ability to pull data from CRM/ERP and link to revenue.

Responsibilities

• Plan, build, and execute demand generation programs for the Insider segment.
• Design and manage multi-channel campaigns and offers.
• Define audience segmentation using CRM data.
• Analyze funnel performance and report pipeline impact.

Skills

Demand generation

Email marketing

Lifecycle marketing

CRM analytics

Education

B.A./B.S. in Marketing

Tools

HubSpot CRM

Microsoft Office

Job description

Mac Papers + Packaging seeks a Demand Generation Manager to plan, build, and execute demand programs for the Insider segment in our Jacksonville, FL headquarters. You will own the top and middle of the funnel, delivering qualified opportunities to Inside Sales.

The role emphasizes program design, email sequences, segmentation, and funnel analysis, with heavy CRM usage and cross-functional collaboration. 5+ years in B2B demand generation required, strong HubSpot proficiency preferred.