B2B Demand Gen Manager — Growth & Campaign Lead

Mac Papers, LLC; Jacksonville (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Mac Papers, LLC seeks a Demand Generation Manager to plan, build, and execute demand programs for the Insider account segment in a full-time role at the Jacksonville, FL headquarters. The position oversees top and middle funnel activities, including campaign design, offer development, email sequences, and funnel analysis, collaborating with Inside Sales and pricing teams.

The candidate should have 5+ years in B2B demand generation or lifecycle marketing, strong HubSpot expertise, and proficiency

Qualifications

• 5+ years of experience in B2B demand generation, growth marketing, or lifecycle/revenue marketing.
• Background in distribution, merchant/wholesale, industrial, or high-SKU catalog B2B preferred.
• Experience designing and executing outbound and lifecycle email cadences with knowledge of deliverability.
• Hands‑on proficiency with HubSpot (Marketing Hub and/or Sales sequences).
• Strong analytical skills with CRM and ERP data.

Responsibilities

• Plan, build, and execute demand generation programs for the Insider segment.
• Own top and middle of the funnel from demand creation through lead qualification.
• Develop multi-channel campaigns across email, lifecycle marketing, and e‑commerce.
• Create campaign timing, offers, and messaging in a segment calendar.
• Coordinate with pricing, customer service, and operations to execute programs.
• Deliver context-rich worklists to the ISR team and align with Inside Sales.

Skills

HubSpot

Email campaigns

Lifecycle marketing

CRM data analysis

Segmentation

Lead nurturing

Cross-functional collaboration

Microsoft Office

Education

B.A. or B.S. in Business, Marketing, Economics, or similar

Tools

HubSpot Marketing Hub

Excel

Job description

Mac Papers, LLC seeks a Demand Generation Manager to plan, build, and execute demand programs for the Insider account segment in a full-time role at the Jacksonville, FL headquarters. The position oversees top and middle funnel activities, including campaign design, offer development, email sequences, and funnel analysis, collaborating with Inside Sales and pricing teams.

The candidate should have 5+ years in B2B demand generation or lifecycle marketing, strong HubSpot expertise, and proficiency