Strategic Dealer Relations Lead

Seolta Holdings; Washington (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

MJM Yachts in Washington, NC is seeking a Dealer Relations Manager to oversee a portfolio of dealers, drive sales growth, and coordinate marketing plans. You will work with cross-functional teams, onboard new dealers, and lead events to boost brand presence in the market.

The role requires strong negotiation skills, CRM proficiency, and 5–7 years in dealer relations or B2B sales, with regular travel (25–40%). A business/marketing degree is preferred.

Qualifications

• 5–7 years in dealer relations, channel management, distributor/rep management, or B2B field sales.
• Proven track record growing a dealer network and revenue.
• Experience planning in-market events (demos, trade shows) a plus.
• Strong negotiation and relationship-management skills.
• Capable of analyzing sales data and turning insights into action plans.

Responsibilities

• Manage day-to-day relationships with an assigned portfolio of MJM dealers as primary sales support contact.
• Partner with dealers to build and track localized marketing plans driving awareness, leads, and sales.
• Maintain dealer records, marketing plan status, and performance reporting in CRM.
• Drive dealer performance against sales targets and inventory goals.
• Onboard new dealers with training on products, pricing, and brand standards.
• Conduct regular dealer visits (in-person and virtual) to assess performance and plan events.
• Coordinate with production on build schedules, delivery timing, and inventory.
• Analyze dealer data and market trends to identify underperforming accounts and corrective actions.
• Negotiate and manage dealer agreements, terms, and renewals.
• Collaborate across sales, marketing, production, and customer service to resolve escalations.
• Drive dealer participation in flagship programs and events such as MJM Experience and boat shows.
• Represent MJM Yachts at boat shows, dealer meetings, and industry events.

Skills

Dealer relations

Channel management

B2B field sales

CRM systems

Communication skills

Negotiation

Travel willingness

Education

Bachelor's degree in Business/Marketing or related field

Tools

Salesforce

HubSpot

Job description

MJM Yachts in Washington, NC is seeking a Dealer Relations Manager to oversee a portfolio of dealers, drive sales growth, and coordinate marketing plans. You will work with cross-functional teams, onboard new dealers, and lead events to boost brand presence in the market.

The role requires strong negotiation skills, CRM proficiency, and 5–7 years in dealer relations or B2B sales, with regular travel (25–40%). A business/marketing degree is preferred.