Dealer Relations Manager

Seolta Holdings; Washington (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

MJM Yachts in Washington, NC is seeking a Dealer Relations Manager to oversee a portfolio of dealers, drive sales growth, and coordinate marketing plans. You will work with cross-functional teams, onboard new dealers, and lead events to boost brand presence in the market.

The role requires strong negotiation skills, CRM proficiency, and 5–7 years in dealer relations or B2B sales, with regular travel (25–40%). A business/marketing degree is preferred.

Qualifications

• 5–7 years in dealer relations, channel management, distributor/rep management, or B2B field sales.
• Proven track record growing a dealer network and revenue.
• Experience planning in-market events (demos, trade shows) a plus.
• Strong negotiation and relationship-management skills.
• Capable of analyzing sales data and turning insights into action plans.

Responsibilities

• Manage day-to-day relationships with an assigned portfolio of MJM dealers as primary sales support contact.
• Partner with dealers to build and track localized marketing plans driving awareness, leads, and sales.
• Maintain dealer records, marketing plan status, and performance reporting in CRM.
• Drive dealer performance against sales targets and inventory goals.
• Onboard new dealers with training on products, pricing, and brand standards.
• Conduct regular dealer visits (in-person and virtual) to assess performance and plan events.
• Coordinate with production on build schedules, delivery timing, and inventory.
• Analyze dealer data and market trends to identify underperforming accounts and corrective actions.
• Negotiate and manage dealer agreements, terms, and renewals.
• Collaborate across sales, marketing, production, and customer service to resolve escalations.
• Drive dealer participation in flagship programs and events such as MJM Experience and boat shows.
• Represent MJM Yachts at boat shows, dealer meetings, and industry events.

Skills

Dealer relations

Channel management

B2B field sales

CRM systems

Communication skills

Negotiation

Travel willingness

Education

Bachelor's degree in Business/Marketing or related field

Tools

Salesforce

HubSpot

Job description

Job Details: Job Location: Washington, NC 27889, Position Type: Full Time, About the Role

Key Responsibilities

• Manage day-to-day relationships with an assigned portfolio of MJM dealers, serving as their primary point of contact for sales support, program questions, and escalations
• Partner with each dealer to build and track localized marketing plans that drive awareness, leads, and sales for the MJM line
• Maintain accurate dealer records, marketing plan status, and performance reporting in CRM
• Drive dealer performance against sales targets and inventory/stocking goals
• Onboard new dealers, including training on product line, pricing structure, and brand standards
• Conduct regular dealer visits (in-person and virtual) to assess performance, support event planning, and identify growth opportunities
• Coordinate closely with production and manufacturing on build schedules, delivery timing, and inventory availability to keep dealers informed and aligned
• Analyze dealer sales data and market trends to identify underperforming accounts and recommend corrective action plans
• Negotiate and manage dealer agreements, terms, and renewal cycles
• Collaborate cross-functionally with sales, marketing, production, and customer service teams to resolve dealer escalations and product/warranty disputes
• Drive dealer participation in flagship programs, including the MJM Experience, She's the Captain, demo events, boat shows, and exclusive sea trial events
• Represent MJM Yachts at boat shows, dealer meetings, sea trial events, and regional industry events

Qualifications:

• 5-7 years of experience in dealer relations, channel management, distributor/rep management, or B2B field sales — marine or luxury goods industry experience a plus
• Proven track record managing a dealer network and driving measurable revenue growth
• Experience planning and executing in-market events (demos, trade shows, or similar) a plus
• Strong negotiation and relationship-management skills with the ability to influence without direct authority
• Comfortable analyzing sales data and translating it into dealer-level action plans
• Willingness to travel regularly (typically 25-40%) for dealer visits, boat shows, and events
• Proficiency with CRM systems (Salesforce, HubSpot, or similar
• Excellent written and verbal communication skills
• Bachelor's degree in Business, Marketing, or related field preferred; equivalent experience considered

What Success Looks Like

• Growth in dealer-level sales volume and share of wallet within assigned territory
• Strong dealer engagement and turnout at the MJM Experience, She's the Captain, demo events, boat shows, and sea trial events
• Consistent, timely resolution of dealer escalations
• Dealer territory market share growth