Strategic Database & Digital Fundraising Lead

WHRO; Norfolk (VA); On-site; USD 90,000 - 110,000; Full time

Job summary

WHRO is seeking a Database & Digital Fundraising Manager to oversee the administration, optimization, and integration of CRM systems (Raiser's Edge NXT, Luminate Online) and digital fundraising tools. This role translates donor data into targeted, multichannel strategies to grow acquisition, retention, and revenue.

Collaborating with Development, Digital Strategies, Marketing, and Business Intelligence, the Manager leads data governance, segmentation, automation, and campaign reporting to

Qualifications

• 5–8 years of experience in nonprofit fundraising operations, CRM/database management, or digital fundraising—preferably in public media.
• Experience with data governance, data integrity, and donor data reconciliation.
• Strong proficiency in Excel (pivot tables, formulas) and SQL for data querying.
• Familiarity with CAN-SPAM, GDPR, and consent management for email/digital marketing.

Responsibilities

• Oversee daily administration of CRM systems and related tools, ensuring data integrity and integrations.
• Lead multichannel fundraising campaigns across email, web, SMS, and social channels.
• Design and deliver KPI-focused reports for strategic decision-making and optimization.
• Collaborate across Development, Digital Strategies, Marketing, and BI teams to align data and fundraising strategies.
• Provide training and documentation for staff on database usage, segmentation, and reporting.

Skills

CRM data management

Data segmentation

Analytics & reporting

A/B testing

SQL

Excel (pivot)

Multichannel fundraising

Education

Bachelor’s degree in nonprofit management, marketing, analytics, or related field

Tools

Raiser's Edge NXT

Luminate Online

ImportOmatic

Engaging Networks

Power BI

Tableau

Job description

WHRO is seeking a Database & Digital Fundraising Manager to oversee the administration, optimization, and integration of CRM systems (Raiser's Edge NXT, Luminate Online) and digital fundraising tools. This role translates donor data into targeted, multichannel strategies to grow acquisition, retention, and revenue.

Collaborating with Development, Digital Strategies, Marketing, and Business Intelligence, the Manager leads data governance, segmentation, automation, and campaign reporting to