CRM & Digital Fundraising Strategist

WHRO Public Media; Norfolk (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

WHRO Public Media in Norfolk, VA seeks a Database & Digital Fundraising Manager to oversee CRM systems, data integrity, and digital fundraising tools. You will ensure accurate constituent data, manage integrations, and align data strategy with donor engagement across channels.

In collaboration with Development, Digital Strategies, Marketing, and BI, you will drive donor acquisition, retention, and revenue through advanced segmentation, automation, and analytics.

Qualifications

• Experience with Blackbaud Raiser's Edge NXT and digital fundraising platforms.
• Familiarity with data governance and donor privacy policies.
• Experience in nonprofit fundraising operations and reconciliation.

Responsibilities

• Oversee CRM administration, integration, and data integrity.
• Plan and optimize multichannel digital fundraising campaigns.
• Lead segmentation, testing, and performance reporting.
• Coordinate with Development, Marketing, and BI teams.

Skills

Raiser's Edge NXT

Luminate Online

SQL

Excel

Data segmentation

Campaign optimization

Education

Bachelor’s degree

Tools

ImportOmatic

Power BI

Job description

WHRO Public Media in Norfolk, VA seeks a Database & Digital Fundraising Manager to oversee CRM systems, data integrity, and digital fundraising tools. You will ensure accurate constituent data, manage integrations, and align data strategy with donor engagement across channels.

In collaboration with Development, Digital Strategies, Marketing, and BI, you will drive donor acquisition, retention, and revenue through advanced segmentation, automation, and analytics.