Data & Analytics Lead - AI-Powered Insights

Socket.dev; Plano (TX); On-site; USD 89,000 - 127,000; Full time

Job summary

Digitas is seeking a Manager of Data and Analysis to join the Constellation team within Publicis Groupe. This role blends data strategy with innovative analytics to support one of our largest accounts, working across marketing technology and insights teams in a fast-paced, collaborative environment.

You will lead data strategy, expand attribution capabilities, and guide vendor evaluations while leveraging clean rooms and first-party data expansion opportunities. Strong communication is essential.

Qualifications

• 4+ years of experience in ad/media research and analytics.
• Understanding of statistical best practices for testing and reporting.
• Excellent organization and communication skills, both written and verbal.
• Ability to work independently and collaboratively.
• Experience with clean rooms and/or publisher analytics environments.
• Demonstrate critical thinking and problem-solving abilities.
• Self-motivated and able to learn in a fast-paced environment.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics.
• Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials.
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance.
• Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities.
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership.
• Utilize AI for development of ideation, use cases and support in data sharing practices.
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates.
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end.
• Support data teams including audience and insights, data science, data platforms and performance analytics.

Skills

Data analytics

Ad/media research

Statistical modeling

AI agent development

Communication skills

Tools

Clean rooms

Publisher analytics

Job description

Digitas is seeking a Manager of Data and Analysis to join the Constellation team within Publicis Groupe. This role blends data strategy with innovative analytics to support one of our largest accounts, working across marketing technology and insights teams in a fast-paced, collaborative environment.

You will lead data strategy, expand attribution capabilities, and guide vendor evaluations while leveraging clean rooms and first-party data expansion opportunities. Strong communication is essential.