Strategic Content Marketing Manager

Rockbot Inc; United States; Remote; USD 130,000 - 160,000; Full time

Job summary

Rockbot Inc is seeking a Content Marketing Manager to lead and implement a comprehensive content strategy to enhance brand presence and engage customers. The ideal candidate has extensive B2B marketing experience, strong storytelling abilities, and a passion for creating impactful content across multiple platforms.

Qualifications

• 5+ years of content marketing experience in a B2B technology company.
• Excellent writing, editing, and storytelling skills.
• Experience in managing multi-channel content strategies.

Responsibilities

• Develop and implement a content marketing strategy.
• Create high-quality content for various channels.
• Track and report on content performance metrics.

Skills

Content Creation

B2B Marketing

SEO Optimization

Research

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Job description

The world of digital retail media, music, and television is in the midst of explosive growth as brick-and-mortar businesses seek to create savvy, personalized, and engaging experiences for their customers, patrons, and members. If you’re a storyteller whose ruling passions are fueled by music, data, and media, this is the role for you.

We’re looking for a skilled storyteller as our Content Marketing Manager to help us grow and evolve Rockbot’s content strategy. As our marketing team grows, we’re looking for someone who doesn’t just want to create content, you’ll craft compelling narratives that spark imaginations, communicate the best-of-the-best practices in our industry, and amplify our visionary leadership position in the market.

Reporting to the Director of Growth Marketing, this role will have a wide-open playing field to design, create, and execute a comprehensive content marketing strategy. You’ll be able to flex your B2B content creation skills to create a rock-solid, energizing, and pitch-perfect program for our core customer personas.

You’ll develop a range of assets - emails, blogs, guides, customer stories, social content - that support existing marketing campaigns and initiatives as well as help us envision new possibilities. You’ll dig into emerging topics and data, surface content gaps, and craft stories that speak directly to our target audience and customer base.

The Rockbot team is committed to creating uniquely qualified brand opportunities by changing the way content is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we’re having a great time doing it! If this sounds compelling, let’s talk.

You will:

• Develop and implement a content marketing strategy to increase brand awareness and authority, generate leads, and encourage customer engagement and interaction.
• Create high-quality, compelling content for various channels, such as blog posts, articles, whitepapers, case studies, social media, email campaigns, and website content.
• Track and report on content performance metrics to improve results and influence strategy.
• Conduct thorough research on industry-related topics to produce authoritative and informative content.
• Collaborate with cross-functional teams, including marketing, product, sales, and design, to ensure consistent messaging and brand voice across all content.
• Optimize content for SEO and AI to improve how our site and content show up organically and drive traffic to the website.
• Manage content calendars and ensure timely delivery of all content projects across all channels.
• Stay up-to-date with the latest trends and best practices in content marketing and the industry.

You have:

• 5+ years of content marketing experience in a B2B technology company (B2B SaaS marketing, subscription-based models, and/or streaming media experience preferred)
• You see story angles everywhere and carry a core belief that content helps to establish and reinforce relationships - with our target audience, long-standing customer base, influencers in the industry, and current (and future) Rockbot colleagues
• You know just how to aim content at the audience you’re targeting, with a keen understanding of how the words you write impact the Rockbot business
• You’re a content alchemist, seeing trends in data and movements in the market that you bring to life in sharp, energetic narratives
• Excellent writing, editing, and storytelling skills and the ability to create compelling content - for you, that’s just scratching the surface. You have a firm grasp on what it takes to steer a strategy of multi-channel content (blog, social media, email, product updates, etc.) - and the insatiable curiosity to find the stories that fuel it all.

About Rockbot:

Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.

From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media, for more information visit www.rockbot.com .

Compensation:

Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

The compensation band for this role is $130,000 - $160,000 plus equity, and benefits for all team members.

Our Values:

• Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
• Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
• Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters.
• Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
• Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
• Integrity: We say what we mean, and do what we say, simply, clearly, honestly.

Rockbot is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.

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