Digital Marketing Manager

Crawford Group; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

Crawford Group is seeking a Digital Marketing Manager to lead LinkedIn paid media programs. This position involves developing full-funnel strategies to enhance brand awareness and lead generation while managing budgets and collaborating cross-functionally. Ideal candidates should have extensive experience in B2B digital marketing, particularly in tech or SaaS sectors.

Benefits

Benefits available

Qualifications

• Expertise in managing LinkedIn paid campaigns end-to-end.
• Experience with external agencies and media partners.
• Strong communicator with a collaborative spirit.

Responsibilities

• Own strategy, execution, and optimization of LinkedIn campaigns.
• Define and monitor KPIs while conducting A/B tests.
• Collaborate with internal teams to ensure successful execution.

Skills

Digital marketing acumen

LinkedIn campaign management

Performance optimization

Project management

Analytical mindset

Data insights application

Education

5+ years of B2B digital marketing experience

Tools

Salesforce

Excel

LinkedIn Campaign Manager

Job description

Join to apply for the Digital Marketing Manager role at Crawford Group

Join to apply for the Digital Marketing Manager role at Crawford Group

Crawford Group (www.crawfordgroup.com) is seeking a Digital Marketing Manager to join our client's team. The Digital Marketing Manager will lead and scale the team's always-on LinkedIn paid media programs. This role will be responsible for developing and executing full-funnel strategies—including awareness, lead generation, and event registration campaigns—aligned to business goals and departmental OKRs. The ideal candidate is highly skilled in LinkedIn campaign management, performance optimization, and agency collaboration.

You’ll partner closely with internal teams to drive impactful program execution and continuously improve campaign performance through testing, data insights, and strategic recommendations. This position requires strong digital marketing acumen, attention to detail, and the ability to thrive in a fast-paced environment.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

What You’ll Do:

• Own the strategy, execution, and optimization of always-on LinkedIn campaigns, focused on brand awareness, lead generation, and event registrations
• Act as the primary point of contact for the external agency supporting LinkedIn programs, ensuring alignment to strategy, performance goals, and execution timelines
• Define and monitor KPIs, conduct A/B tests, and apply learnings to drive continuous improvement
• Provide campaign pacing updates and performance insights to key stakeholders, surfacing trends and opportunities for scale
• Collaborate cross-functionally with Content, Field Marketing, Campaign, and Marketing Ops teams to ensure alignment and seamless execution
• Deliver campaign briefs, optimization plans, and post-campaign readouts that include actionable insights and recommendations
• Support quarterly planning by providing input on budget needs, forecasted results, and strategic opportunities for LinkedIn investment
• Manage budget tracking and purchase order (PO) monitoring; ensure accurate tracking of LinkedIn campaign spend, stay on top of pacing to budget, and flag any discrepancies or over/under-spend risks to the broader team

Requirements:

• 5+ years of B2B digital marketing experience within tech or SaaS
• Proven expertise managing LinkedIn paid campaigns end-to-end, including strategy, execution, and reporting
• Experience working with and managing external agencies and media partners
• Strong analytical mindset with a passion for leveraging data to drive decisions
• Excellent project management skills and attention to detail
• Strong communicator and relationship-builder who thrives in a collaborative, fast-paced environment
• Proficient in Excel and Salesforce; experience with LinkedIn Campaign Manager is required

Location: Can work remotely from within the U.S.

Duration: Full-time, Consulting

Rate:$2,400-$2,800/week, W-2 consultant of Crawford Group; benefits available (Our salary ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Consulting, and Advertising

• Industries

  Marketing Services, Advertising Services, and Technology, Information and Media

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