Strategic Content Marketing Lead for Enterprise SaaS

Coinscapture; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

NetBox Labs is seeking a Content Marketing Manager with 4+ years of experience to scale its integrated marketing campaigns. You will lead content strategy, own multiple channels, drive brand maturity, and work closely with executives in a high-visibility role to shape our narrative.

You’ll collaborate with product marketing, growth, partner sales, and external comms to develop on-message assets for GTM campaigns, create persona-based content, and measure impact across blogs, ebooks, videos, and

Qualifications

• 4+ years of brand and content marketing experience building programs from the ground up and executing brand and content strategies.
• Excellence in content creation including ideation, project management, editorial operations, and production.
• Portfolio of content across blogs, ebooks, podcasts, and videos.
• Creative and strategic thinker with an experimental approach to leverage content and brand assets for impact and demand.
• Direct experience in enterprise SaaS and technical audiences.
• Strong communication, interpersonal and cross-functional collaboration skills.
• Excellent writing and editorial skills.
• Experience in a fast-paced startup environment.
• Experience in both inbound and outbound demand generation.

Responsibilities

• Developing and executing a content marketing strategy aligned with GTM goals.
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases.
• Producing high-impact, SEO-optimized blog content, ebooks, whitepapers, external sales collateral, and videos.
• Monitoring sales conversations and industry trends to craft assets that drive engagement.
• Measuring content conversion and testing to drive campaign effectiveness.
• Occasionally writing and editing email or web copy for marketing and sales use cases.
• Collaborating with product marketing, growth marketing, partner sales, external communications, community marketing, and People teams to align messaging.

Skills

Brand strategy

Content marketing

Editorial planning

SEO/content optimization

Cross-functional collaboration

Writing & storytelling

Measurement & analytics

Job description

NetBox Labs is seeking a Content Marketing Manager with 4+ years of experience to scale its integrated marketing campaigns. You will lead content strategy, own multiple channels, drive brand maturity, and work closely with executives in a high-visibility role to shape our narrative.

You’ll collaborate with product marketing, growth, partner sales, and external comms to develop on-message assets for GTM campaigns, create persona-based content, and measure impact across blogs, ebooks, videos, and