Remote B2B Content & Social Marketing Lead

Square; San Francisco (CA); Hybrid; USD 164,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning support

Job summary

Square is seeking a B2B Marketing Manager to build an always-on content engine for a B2B audience. You will shape stories across social-first formats, thought leadership, customer and partner narratives, product storytelling, and industry content.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, and more to turn inputs from customers and product teams into clear briefs, campaigns, and content series.

Qualifications

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• Strong understanding of social-first content, especially LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.
• Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment.

Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

Skills

B2B content strategy

Social-first content

Content storytelling

Content calendars

AI tools

AI workflows

Cross-functional collaboration

Project management

Brand voice judgment

Lean, fast-moving mindset

Job description

Square is seeking a B2B Marketing Manager to build an always-on content engine for a B2B audience. You will shape stories across social-first formats, thought leadership, customer and partner narratives, product storytelling, and industry content.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, and more to turn inputs from customers and product teams into clear briefs, campaigns, and content series.