Content Marketing Manager

NetBox Labs; New York (NY); On-site; USD 95,000 - 150,000; Full time

Job summary

NetBox Labs seeks a Content Marketing Manager to scale integrated marketing campaigns with 4+ years of experience. The role is hands-on and reports to the VP of Marketing, driving strategy and execution while collaborating with executives and a cross-functional team.

You will help establish brand and content foundations for a rapidly-scaling business, producing blogs, ebooks, whitepapers, external collateral, videos, and more.

Qualifications

• Experience developing and executing content strategies aligned with GTM goals.
• Ability to create persona-based content for multiple funnel stages.
• Proven track record producing blog content, ebooks, whitepapers, and collateral.

Responsibilities

• Developing and executing a content marketing strategy aligned with GTM goals.
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases.
• Producing high-impact, SEO-optimized blog content, ebooks and whitepapers, external sales collateral, videos.
• Monitoring industry trends and NetBox ecosystem to inform asset development.
• Measuring content performance and driving campaign effectiveness.

Skills

Content strategy

Editorial operations

SEO and content optimization

Writing and editing

Cross-functional collaboration

Project management

Job description

NetBox Labs is looking for a Content Marketing Manager with [4+] years of experience to scale its integrated marketing campaigns to the next level. Reporting to our Vice President of Marketing, you will be responsible for the creation of multiple content channels, drive brand maturity and consistency, and enhance our content marketing engine. This is a hands-on, high-visibility role that will be responsible for both strategy and execution while working closely with executives and a cross-functional team. Your ultimate goal is to establish the brand and content foundations for an innovative, rapidly-scaling, and market-defining business.

You will be responsible for:

• Developing and executing a content marketing strategy aligned with GTM goals
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases
• Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc.
• Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
• Driving campaign effectiveness through measurement of content conversion and testing
• On occasion, writing and editing email or web copy for marketing and sales use cases

You will work closely with:

• Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
• External communications leader to ensure consistency in brand standards and overall message
• Community marketing to amplify our community's contributions and the NetBox brand
• People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees
• Customer success, engineering, and product teams to support their audiences and tell their stories

It would be fantastic if you have the following background:

• [4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
• Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos,
• A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Strong communication, interpersonal and cross-functional collaboration skills
• Excellent writing and editorial skills
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation

About NetBox Labs:

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.

NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.

Our culture and values:

• We own and solve problems with high attention to detail.
• Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
• We prioritize simplicity and think twice before adding complexity
• Clear communication helps keep our team aligned and collaborating smoothly.

NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.