Growth-Driven Content Marketing Lead for SaaS

Handoff; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive Salary + Equity

Unlimited PTO

401(k)

Medical, Dental & Vision Insurance

Life & Disability Insurance

Flexible Spending Account (FSA)

Dependent Care FSA (DC FSA)

Top-Notch Equipment

Team Offsites

Job summary

Handoff is seeking a Content Marketing Manager to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, storytelling, and cross-channel distribution. In this role, you'll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable.

This role is ideal for someone who combines strong copywriting skills with strategic thinking, someone who has not only created

Qualifications

• 5-7+ years in content marketing or content strategy roles.

Responsibilities

• Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
• Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
• Partner with Product, Sales, and Customer Success to translate real user insights into content.
• Create and adapt content across blog, website, email (lifecycle), and social - tailoring messaging and format to each channel and audience.
• Collaborate with designers and video producers to integrate visual formats into the content mix, ensuring written and visual content reinforce each other.
• Establish clear KPIs and reporting to measure content performance and inform decisions.
• Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
• Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
• Collaborate with content marketers and external contributors to scale production effectively.
• Continuously refine strategy based on performance data, market trends, and company priorities.

Skills

Content marketing

Copywriting

SEO

Data-driven mindset

Cross-functional collaboration

Strategic thinking

B2B SaaS domain knowledge

Video/visual collaboration

Tools

SEMrush

Ahrefs

Job description

Handoff is seeking a Content Marketing Manager to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, storytelling, and cross-channel distribution. In this role, you'll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable.

This role is ideal for someone who combines strong copywriting skills with strategic thinking, someone who has not only created