Communications Program Manager - 530123

The University of Alabama; Tuscaloosa (AL); Hybrid; USD 57,000 - 74,000; Full time

Job summary

The University of Alabama seeks a Communications Program Manager to oversee college-level communications, including print and digital content, and social media. You will use analytics to guide campaigns and support recruitment marketing for graduate programs.

Leading the Graduate School’s brand, web presence, and executive messaging, you will collaborate with the Dean and Strategic Communications and supervise student assistants to execute campaigns campus-wide.

Qualifications

• Bachelor's degree plus six years of journalism, PR, marketing, or communications experience; or master's degree plus four years of experience.

Responsibilities

• Oversee strategic communications for the college, including print, digital content, and social media.
• Use analytics and reports to inform communications and campaigns.
• Lead recruitment and enrollment marketing efforts to grow graduate enrollment.
• Manage the Graduate School’s brand, web presence, and social channels.

Skills

AP Style

Written communication

Verbal communication

Interpersonal skills

Project management

Strategic thinking

Leadership

Analytics & reporting

Education

Bachelor’s degree

Master’s degree

Tools

WordPress

Adobe Creative Suite

Canva

Job description

Pay Grade/Pay Range

Minimum: $57,200 - Midpoint: $74,300 (Salaried E9)

Department/Organization

215101 - Dean's Office-Graduate School

Normal Work Schedule

Monday - Friday 8:00am to 5:00pm

Note to Applicants

Position is eligible for hybrid work subject to University policy.

Job Summary

The Communications Program Manager oversees strategic communications for the college including all college-level print materials, digital content, and social media. Uses analytics and reports to inform and guide communications and campaigns.

Additional Department Summary

Leads strategic communications and marketing for the Graduate School. Develops communications and campaigns that grow graduate recruitment, enrollment, and advance the Graduate School’s strategic priorities. Plans and executes recruitment and enrollment marketing. Manages the Graduate School’s brand and web and social presence. Produces communications that engage current graduate students and the campus community. Works closely with the Dean on messaging and executive communications. Partners with Strategic Communications to promote the Graduate School and its people. Supervises student assistants who support the work.

Required Minimum Qualifications

Bachelor's degree and six (6) years of journalism, public relations, marketing, or communications experience; OR master's degree and four (4) years of journalism, public relations, marketing, or communications experience.

Skills and Knowledge

Proficiency in computer skills and AP Style. Exceptional written, verbal, and interpersonal communication skills. Demonstrated project management, strategic thinking, and leadership skills. Understanding of website content management (e.g., WordPress) and information design and management. Social media management, email marketing, and basic graphic design (e.g., Adobe Creative Suite or Canva) skills. Ability to use web and campaign analytics to guide decisions.

Preferred Qualifications

Experience managing media relations. Experience in higher-education marketing or recruitment communications. Graphic design, photography/videography, or web/CMS production experience. Experience running social media and email-marketing campaigns and interpreting their analytics. Familiarity with a CRM (e.g., Slate) for prospective-student communications.

Background Investigation Statement

Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity

The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster. The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.