Marketing Coordinator II - 530708

University of Alabama; Tuscaloosa (AL); Hybrid; USD 44,000 - 54,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

University of Alabama is hiring a Marketing Coordinator II to manage CRM-based email communications sharing student success information with current undergraduates. The role plans and executes marketing activities, provides digital marketing and email strategy for campus partners, and summarizes campaign effectiveness for leadership.

The position requires a bachelor’s degree with two years of marketing/PR/communications experience or a master’s degree with related experience, strong copyediting,

Job description

University of Alabama is hiring a Marketing Coordinator II - 530708 to manage CRM-based email communications that share student success information with current undergraduates in the Division of Enrollment Management. The coordinator plans and executes marketing activities, provides digital marketing and email strategy for campus partners, and runs stakeholder feedback and revision control on communications. The role also summarizes CRM campaign effectiveness for campus leadership.

Highlights

• Manage CRM email communications and notifications for activities and events that reach current undergraduate students.
• Provide tactical digital marketing and email support for campus partners, retention, and graduation efforts.
• Run the approval process for email communications, including stakeholder feedback and revision control.
• Summarize CRM campaign effectiveness for campus leadership on strategic enrollment management initiatives.
• Follow confidentiality laws and data security guidelines when handling FERPA- and HIPAA-protected data.
• Hold a bachelor's degree with two years of marketing, public relations, communications, or advertising experience, or a master's degree with some such experience.
• Bring strong copywriting, editing, proofreading, and project management skills, plus knowledge of AP and UA Editorial Style.
• Prefer experience with Slate CRM, SQL, Excel, HTML, and CSS, along with email and digital campaign execution.
• Pay grade starts at a minimum of $49,100 per year (Salaried E7).
• Hybrid work eligible under University policy, with a Monday to Friday 8:00am to 5:00pm schedule.