Strategic Communications Director - Instructional Excellence

The University of Massachusetts Amherst; Amherst (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

The University of Massachusetts Amherst is seeking a Director of Communications - Instructional Excellence to lead strategic communications for IDEAS and CTL. You will guide brand strategy, editorial standards, and processes while coordinating with UR, IT, and internal stakeholders to advance institutional priorities.

The role requires senior-level writing, editing, and leadership in a hybrid work setting based in Amherst, MA.

Qualifications

• Bachelor's degree or higher required.
• 5+ years of professional communications/marketing experience.
• Excellent written and oral communication skills.
• Strong creative, strategic and analytical abilities.
• Strong interpersonal and teamwork skills; maintain confidentiality.

Responsibilities

• Sets strategic direction for CTL and IDEAS units with leadership alignment.
• Directs a portfolio of marketing and communications initiatives.
• Creates and maintains unit branding and editorial standards.
• Collaborates with UR and stakeholders on faculty communications.
• Establishes performance benchmarks using analytics and data.
• Supervises staff and conducts annual performance reviews.
• Works with IDEAS media team on multimedia content.
• Manages Marketing Cloud email platform for campus audiences.

Skills

Strategic thinking

Editorial standards

Written communication

Oral communication

Project management

Team leadership

Interpersonal skills

Attention to detail

Education

Bachelor's degree

Job description

The University of Massachusetts Amherst is seeking a Director of Communications - Instructional Excellence to lead strategic communications for IDEAS and CTL. You will guide brand strategy, editorial standards, and processes while coordinating with UR, IT, and internal stakeholders to advance institutional priorities.

The role requires senior-level writing, editing, and leadership in a hybrid work setting based in Amherst, MA.