Director, Communications & Instructional Excellence

University of Massachusetts Amherst; Amherst (MA); Hybrid; USD 95,000 - 120,000; Full time

Job summary

University of Massachusetts Amherst is seeking a Director of Communications - Instructional Excellence to lead strategic communications for the IDEAS and CTL units. The role directs branding, editorial standards, and cross-unit collaboration with UR and IT, shaping messaging across multiple platforms.

The position provides leadership to communications staff, collaborates with stakeholders, and enhances engagement through data-driven marketing and content strategy.

Qualifications

• Bachelor's degree required.
• Excellent written and oral communication skills required.
• Strong creative, strategic, and analytical skills required.
• Ability to work independently and in a team environment with commitment to diversity and inclusion.
• Strong organizational skills and attention to detail.

Responsibilities

• Set strategic direction for CTL and IDEAS in partnership with leadership.
• Direct a portfolio of communications projects and manage marketing initiatives.
• Establish unit branding and editorial standards in line with UR/IT policies.
• Coordinate faculty communications for CTL and IDEAS awards and initiatives.
• Measure effectiveness with web analytics and performance data; implement improvements.
• Supervise communications staff and conduct annual performance evaluations.
• Collaborate with IDEAS media team on multimedia content production.
• Manage Marketing Cloud email communications protocols.

Skills

Communication skills

Strategic thinking

Analytical skills

Interpersonal skills

Organizational skills

Technical aptitude

Education

Bachelor's degree

Tools

Drupal

Marketing Cloud

Job description

University of Massachusetts Amherst is seeking a Director of Communications - Instructional Excellence to lead strategic communications for the IDEAS and CTL units. The role directs branding, editorial standards, and cross-unit collaboration with UR and IT, shaping messaging across multiple platforms.

The position provides leadership to communications staff, collaborates with stakeholders, and enhances engagement through data-driven marketing and content strategy.