Strategic Communications & Content Lead (Hybrid)

UMass Amherst; Amherst (MA); Hybrid; USD 75,000 - 105,000; Full time

Job summary

UMass Amherst's Commonwealth Honors College seeks an Assistant Director of Communications and Content Strategy to guide multimedia content across print, web, video, and social media. The role focuses on branding, storytelling, and expanding CHC visibility while upholding diversity and inclusion goals.

The position oversees a team of student staff and collaborates with University Relations, Events, and Outreach to develop feature stories, alumni profiles, and promotional materials.

Qualifications

• Bachelor's Degree and four (4) years' relevant work experience in communications, advertising, or public relations OR Master's Degree and two (2) years' relevant work experience.
• Demonstrated competency in data analysis and translating goals into successful operating plans.
• Previous supervision experience.

Responsibilities

• Oversees day-to-day operations of the CHC communications unit and leads development of content across print, web, advertising, video, and social media to improve CHC visibility.
• Provides guidance on content strategy for CHC groups including events and outreach, student success, academic advising, academic programs, and MassURC.
• Manages CHC website content and partners with teams to produce stories and visuals for newsletters, social media, and campaigns.
• Supervises 2–3 Communications student staff, mentors them, assigns projects, and reviews progress; acts as CHC Communications lead when the Director is unavailable.

Education

Bachelor's Degree

Master's Degree

Job description

UMass Amherst's Commonwealth Honors College seeks an Assistant Director of Communications and Content Strategy to guide multimedia content across print, web, video, and social media. The role focuses on branding, storytelling, and expanding CHC visibility while upholding diversity and inclusion goals.

The position oversees a team of student staff and collaborates with University Relations, Events, and Outreach to develop feature stories, alumni profiles, and promotional materials.