Assistant Director, Strategic Communications & Content

University of Massachusetts Amherst; Amherst (MA); Hybrid; USD 70,000 - 95,000; Full time

Job summary

The University of Massachusetts Amherst seeks an Assistant Director of Communications and Content Strategy to lead CHC’s content across print, web, video, and social channels. The role focuses on multimedia content, brand consistency, and strategic storytelling for internal and external audiences.

You will develop feature stories, supervise student staff, and collaborate on design for newsletters, promotional materials, and campaigns while promoting diversity and DEI initiatives across CHC

Qualifications

• Bachelor’s degree with 4+ years in communications, advertising, or PR or Master’s with 2+ years
• Experience in digital content creation, branding, and campaign development
• Strong written and verbal communications and project management skills

Responsibilities

• Lead day-to-day operations of CHC communications; manage content across print, web, video and social platforms
• Oversee multimedia library, asset tagging and brand consistency with University Relations
• Develop feature stories, alumni/student profiles, and marketing campaigns for CHC
• Collaborate with staff for graphic design support for newsletters, flyers, banners and digital assets
• Supervise 2–3 Communications student staff and mentor teams

Skills

Content strategy

Multimedia production

Social media management

Graphic design

Videography

Branding

Project management

Education

Bachelor’s Degree in Communications/PR/Marketing or related field

Master's Degree (preferred)

Tools

Adobe Creative Suite

WordPress CMS

Google Analytics

Job description

The University of Massachusetts Amherst seeks an Assistant Director of Communications and Content Strategy to lead CHC’s content across print, web, video, and social channels. The role focuses on multimedia content, brand consistency, and strategic storytelling for internal and external audiences.

You will develop feature stories, supervise student staff, and collaborate on design for newsletters, promotional materials, and campaigns while promoting diversity and DEI initiatives across CHC