Director of Communications for Instructional Excellence Hybrid

UMass Amherst; Amherst (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

UMass Amherst in Amherst, MA invites applications for a Director of Communications - Instructional Excellence. The role leads strategic communications for IDEAS and CTL, guiding editorial standards, brand strategy, and staff supervision.

Reporting to the Associate Provost, you will align cross-unit messaging with institutional priorities, manage Marketing Cloud email campaigns, analyze web metrics, and collaborate with UR/IT to optimize communications across offices.

Qualifications

• Bachelor's degree required.
• 5+ years of professional experience in communications/marketing.
• Excellent written and oral communication skills.
• Creative, strategic and analytical mindset.
• Strong interpersonal and teamwork abilities.
• Strong organizational skills and attention to detail.

Responsibilities

• Set strategic direction for CTL and IDEAS units with leadership.
• Direct a portfolio of communications projects and marketing initiatives.
• Develop and maintain unit branding and editorial standards.
• Coordinate faculty communications for CTL/IDEAS programs.
• Measure effectiveness using analytics and other tools.
• Supervise communications staff and conduct performance reviews.
• Collaborate with IDEAS media team on multi-media content.
• Manage Marketing Cloud email marketing and protocols.

Skills

Communication

Strategic thinking

Analytical ability

Interpersonal skills

Organizational skills

Confidentiality

Education

Bachelor's degree

Tools

Drupal

Marketing Cloud

Web CMS

Job description

UMass Amherst in Amherst, MA invites applications for a Director of Communications - Instructional Excellence. The role leads strategic communications for IDEAS and CTL, guiding editorial standards, brand strategy, and staff supervision.

Reporting to the Associate Provost, you will align cross-unit messaging with institutional priorities, manage Marketing Cloud email campaigns, analyze web metrics, and collaborate with UR/IT to optimize communications across offices.