Senior Communications Strategist, Library

The University of Massachusetts Amherst; Amherst (MA); On-site; USD 100,000 - 121,000; Full time

Job summary

The University of Massachusetts Amherst is seeking an Assistant Dean of Communications to lead a comprehensive strategy for the University Libraries. This role serves as chief communications advisor to the Dean and senior leadership, aligning media relations, branding, and campaigns with the university’s mission and brand standards.

Responsibilities include developing annual plans, supervising the communications unit, coordinating with UR and the Foundation, and expanding visibility of faculty,

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, Media Studies, or a related field.
• 7+ years of progressively responsible experience in communications, marketing, public relations, or a related field.
• Experience developing and implementing strategic communications or marketing plans for a complex organization.
• Supervisory experience managing staff, contractors, or creative teams.
• Experience creating print, web, multimedia, and social media content.
• Experience with digital marketing, analytics tools, and current web/social media technologies.
• Experience collaborating across departments or with external agencies, internal partners, and organizational leadership.
• Strong understanding of branding, messaging strategy, and audience engagement.
• Excellent writing, editing, and storytelling skills across multiple formats.
• Ability to interpret analytics to guide communications strategy.

Responsibilities

• Develops and implements a comprehensive strategic communications and marketing plan.
• Advises the Dean and senior leadership on branding and messaging.
• Oversees the University Libraries communications unit and staff.
• Manages annual budgets and performance metrics.
• Directs marketing materials for print, web, multimedia, and social media.
• Collaborates with University Relations and campus partners.
• Ensures alignment with university brand and policies.
• Leads events and major library initiatives.
• Represents Libraries in campus communications meetings.

Skills

Strategic communications

Branding

Analytics

Digital marketing

Writing and editing

Leadership

Education

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, Media Studies, or related field

Master’s degree (preferred)

Tools

CMS (web content management)

Social media platforms

CRM systems

Adobe Creative Suite

Job description

The University of Massachusetts Amherst is seeking an Assistant Dean of Communications to lead a comprehensive strategy for the University Libraries. This role serves as chief communications advisor to the Dean and senior leadership, aligning media relations, branding, and campaigns with the university’s mission and brand standards.

Responsibilities include developing annual plans, supervising the communications unit, coordinating with UR and the Foundation, and expanding visibility of faculty,