Assistant Director, Communications & Content Strategy

The University of Massachusetts Amherst; Amherst (MA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

The University of Massachusetts Amherst's Commonwealth Honors College (CHC) seeks an Assistant Director of Communications and Content Strategy to lead daily operations of the CHC communications unit, overseeing content across print, web, video, and social media to boost CHC's visibility with internal and external audiences.

The role emphasizes graphic design, videography, social media strategy, and promoting CHC activities and events.

Qualifications

• Bachelor's degree or higher in communications, marketing, or related field with relevant experience.
• Experience in higher education or academic setting is a plus.
• Demonstrated ability to manage multimedia content and coordinate cross-channel campaigns.

Responsibilities

• Lead day-to-day operations of the CHC communications unit and oversee content across print, web, video, and social media.
• Supervise two to three Communications student staff, assign projects, and mentor members.
• Collaborate with University Relations to ensure brand consistency and alignment with institutional messaging.
• Develop and execute CHC content strategies, including feature stories, alumni profiles, and marketing campaigns.

Skills

Multimedia content creation

Video production

Graphic design

Social media strategy

Content strategy

Leadership

Education

Bachelor's degree

Master's degree

Tools

Adobe Creative Suite

Job description

The University of Massachusetts Amherst's Commonwealth Honors College (CHC) seeks an Assistant Director of Communications and Content Strategy to lead daily operations of the CHC communications unit, overseeing content across print, web, video, and social media to boost CHC's visibility with internal and external audiences.

The role emphasizes graphic design, videography, social media strategy, and promoting CHC activities and events.