Strategic Communications & Marketing Specialist

Auburn University; Auburn (AL); On-site; USD 48,000 - 72,000; Full time

Job summary

Auburn University’s Office of Advancement seeks a Communications & Marketing Specialist to develop and coordinate communications and marketing strategies across platforms, engaging Advancement audiences and supporting fundraising goals.

The role collaborates with internal teams and external vendors to bring campaigns from concept to completion, while evaluating effectiveness and outcomes throughout the process.

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing or related field.
• Level II: Bachelor's + 2 years of experience OR Master’s degree in Journalism, Communications, Marketing or related field.
• Level III: Bachelor's or Master’s + 4 years of experience.

Responsibilities

• Develops communication and/or marketing plans to promote the vision, mission, goals and achievements of the University.
• Researches and composes content for dissemination through a variety of mediums, such as internal or external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, or broadcast media.
• Coordinates the production of materials to include content/style editing, designing, printing, photography and/or copywriting.
• Prepares and/or coordinates advertising, media-buying, and prospect-based marketing plans.
• Coordinates marketing and communication calendars, production schedules and deadlines, including coordination of work carried out by external vendors.
• Evaluates effectiveness of communications, public relations, and/or marketing programs.
• Prepares press releases and participates in public relations activities for the University.
• Plans and organizes special events and meetings, as well as participation at conferences or trade shows.
• Maintains files, databases and electronic records of materials.

Education

Bachelor's degree in Journalism, Communications, Marketing or related field

Bachelor's degree in Journalism, Communications, Marketing or related field plus 2 years of experience OR Master’s degree in Journalism, Communications, Marketing or related field

Bachelor's degree in Journalism, Communications, Marketing or related field OR Master’s degree in Journalism, Communications, Marketing or related field plus 4 years of experience

Job description

Auburn University’s Office of Advancement seeks a Communications & Marketing Specialist to develop and coordinate communications and marketing strategies across platforms, engaging Advancement audiences and supporting fundraising goals.

The role collaborates with internal teams and external vendors to bring campaigns from concept to completion, while evaluating effectiveness and outcomes throughout the process.