Strategic CNC Capital Equipment Sales Director

True North Consultants, Inc.; Charlotte (NC); On-site; USD 150,000 - 210,000; Full time

Job summary

True North Consultants, Inc. seeks a Director of Sales (CNC Capital Equipment) to lead a Southeast team of CNC Sales Engineers from its Charlotte, NC base.

You will drive revenue, profitability, market share, and sustainable growth while coaching experienced professionals and developing future leaders. The role demands deep experience selling complex capital equipment in a B2B environment, with regular travel to support customers and field teams.

Qualifications

• 10+ years of progressive B2B sales experience within manufacturing, industrial, or related industries.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered, industrial, capital-equipment, or other complex B2B solutions with longer sales cycles.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Skills

B2B sales leadership

Sales team coaching

Forecasting & CRM discipline

Territory planning

Channel/distributor management

Executive communication

CRM software

Tools

CRM software

Job description

True North Consultants, Inc. seeks a Director of Sales (CNC Capital Equipment) to lead a Southeast team of CNC Sales Engineers from its Charlotte, NC base.

You will drive revenue, profitability, market share, and sustainable growth while coaching experienced professionals and developing future leaders. The role demands deep experience selling complex capital equipment in a B2B environment, with regular travel to support customers and field teams.