Strategic CNC Capital Equipment Sales Director

Connectly Recruiting; Charlotte (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Connectly Recruiting seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a Southeast team of CNC Sales Engineers from Charlotte, NC. The role emphasizes strategic leadership, coaching, and accountability for revenue growth and profitability.

You will mentor senior reps, shape forecast discipline, and build a talent pipeline to sustain long-term market leadership. This position requires extensive travel and a track record in complex B2B hardware sales.

Qualifications

• 10+ years of progressive B2B sales in manufacturing or industrial sectors.
• 5+ years of sales-management experience.
• Experience selling technical, capital-equipment or other complex B2B solutions.
• Ability to develop long-term sales strategies and translate into results.
• Proven recruitment, onboarding, coaching, and retention of top performers.
• Willingness to travel up to 60% regionally.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Skills

B2B sales

Sales management

Capital equipment

Strategic planning

Talent development

Distributor relationships

Tools

CRM software

Job description

Connectly Recruiting seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a Southeast team of CNC Sales Engineers from Charlotte, NC. The role emphasizes strategic leadership, coaching, and accountability for revenue growth and profitability.

You will mentor senior reps, shape forecast discipline, and build a talent pipeline to sustain long-term market leadership. This position requires extensive travel and a track record in complex B2B hardware sales.