Strategic Client Advisor — Events & Custom Print

Britten, Inc.; Traverse City (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401K with employer match

Paid Holidays

Paid Time Off

Educational Assistance

Life Insurance

Safety training

Job summary

Britten, Inc. in Traverse City, MI, seeks a Client Advisor–Events & Custom Projects to grow our print division across events, experiential, sports, and branding. You will develop relationships with brands, agencies, event producers, and organizations that require high-impact print solutions.

You’ll identify opportunities, manage strategic accounts, develop proposals, and work with estimating, production, and project management to deliver exceptional results.

Qualifications

• Bachelor’s degree preferred with proven experience in sales, account management, business development, or related fields.
• Experience selling print, signage, graphics, marketing services, events, experiential solutions, or custom projects preferred.
• Ability to understand complex client needs and recommend creative solutions.

Responsibilities

• Build and maintain strong relationships with brands, agencies, event companies, sports organizations, and strategic partners.
• Develop a deep understanding of client goals, creative concepts, timelines, and production needs.
• Become a trusted resource for clients by providing print expertise and creative solutions.
• Grow existing accounts by identifying additional opportunities across Britten’s print capabilities.
• Prospect and develop new business opportunities within the events, experiential, entertainment, retail, and commercial markets.
• Build a pipeline of qualified opportunities through outreach, networking, referrals, industry relationships, and inbound leads.
• Manage the sales process from discovery and estimating through proposal, negotiation, and close.
• Create compelling proposals that showcase Britten’s print capabilities and ability to execute complex projects.
• Identify opportunities where Britten can provide solutions including: Large-format graphics, Environmental graphics, Event signage, Fabric graphics, Building wraps and façade graphics, Custom printed applications, and Multi-location event rollouts.
• Partner with estimating, production, project management, and installation teams to ensure projects are accurately scoped and positioned for success.
• Translate client needs into clear project requirements.
• Maintain communication with clients throughout the sales process.
• Support smooth handoffs from sales to operations.
• Ensure client expectations are aligned with project scope, budget, and timelines.
• Stay informed on trends within experiential marketing, events, sports, retail, and large-format printing.
• Identify emerging opportunities and industries where Britten’s capabilities provide value.
• Attend industry events, conferences, and client meetings to expand relationships and generate opportunities.
• Work closely with the Print Division leadership team to achieve revenue and margin goals.
• Share market feedback to improve products, pricing, processes, and client experience.
• Support a culture of teamwork, accountability, and continuous improvement.
• Align with and believe in the company core values: We Say Yes, We Hustle, We Think Bigger, We Keep Promises, We Build People Up.

Skills

Client relationships

Sales prospecting

Solution selling

Presentation skills

CRM systems

Education

Bachelor’s degree preferred

Tools

Salesforce

Job description

Britten, Inc. in Traverse City, MI, seeks a Client Advisor–Events & Custom Projects to grow our print division across events, experiential, sports, and branding. You will develop relationships with brands, agencies, event producers, and organizations that require high-impact print solutions.

You’ll identify opportunities, manage strategic accounts, develop proposals, and work with estimating, production, and project management to deliver exceptional results.