Strategic Channel Marketing Manager MSP/MSSP Growth

TrendMicro; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

401(k) with company match

Paid time off

Job summary

TrendAITM is seeking a Channel Marketing Manager for the US service provider ecosystem. You will own the channel marketing strategy and co-sell programs, partnering with MSP/MSSP/DFIR segments and the Director of MSP Growth Strategy to drive revenue and ROI.

You will design campaigns, enablement assets, and incentive programs, while tracking partner-sourced pipeline and campaign performance. A strong strategic mindset and CRM experience are essential.

Qualifications

• 5-8 years of channel or partner marketing experience.
• Experience marketing to MSP, MSSP, and/or DFIR partners.
• Develop GTM and co-sell strategies with strategic partners.
• Strong strategic and analytical thinking for prioritization.
• Experience managing MDF/MBI budgets and deal registration.
• Proven partner sales enablement and collaboration with sales BD.
• Excellent written communication; partner-facing content.
• Experience with CRM platforms (Dynamics 365 or similar).

Responsibilities

• Own the channel marketing strategy and go-to-market plan for the service provider ecosystem (MSP, MSSP, DFIR).
• Partner with the Director of MSP Growth Strategy and provide data-driven recommendations.
• Design co-marketing programs, MDF/MBI plans, and campaigns for MSP/MSSP/DFIR.
• Develop enablement assets like one-pagers, emails, battle cards, and sales kits.
• Track campaign performance and partner-sourced pipeline.

Skills

Channel marketing

Partner marketing

MSP marketing

MSSP marketing

DFIR marketing

Dynamics 365

Budget management

Strategic thinking

Analytical thinking

Written communication

Tools

Dynamics 365

Job description

TrendAITM is seeking a Channel Marketing Manager for the US service provider ecosystem. You will own the channel marketing strategy and co-sell programs, partnering with MSP/MSSP/DFIR segments and the Director of MSP Growth Strategy to drive revenue and ROI.

You will design campaigns, enablement assets, and incentive programs, while tracking partner-sourced pipeline and campaign performance. A strong strategic mindset and CRM experience are essential.