Channel Marketing Manager - Services

TrendMicro; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

401(k) with company match

Paid time off

Job summary

TrendAITM is seeking a Channel Marketing Manager for the US service provider ecosystem. You will own the channel marketing strategy and co-sell programs, partnering with MSP/MSSP/DFIR segments and the Director of MSP Growth Strategy to drive revenue and ROI.

You will design campaigns, enablement assets, and incentive programs, while tracking partner-sourced pipeline and campaign performance. A strong strategic mindset and CRM experience are essential.

Qualifications

• 5-8 years of channel or partner marketing experience.
• Experience marketing to MSP, MSSP, and/or DFIR partners.
• Develop GTM and co-sell strategies with strategic partners.
• Strong strategic and analytical thinking for prioritization.
• Experience managing MDF/MBI budgets and deal registration.
• Proven partner sales enablement and collaboration with sales BD.
• Excellent written communication; partner-facing content.
• Experience with CRM platforms (Dynamics 365 or similar).

Responsibilities

• Own the channel marketing strategy and go-to-market plan for the service provider ecosystem (MSP, MSSP, DFIR).
• Partner with the Director of MSP Growth Strategy and provide data-driven recommendations.
• Design co-marketing programs, MDF/MBI plans, and campaigns for MSP/MSSP/DFIR.
• Develop enablement assets like one-pagers, emails, battle cards, and sales kits.
• Track campaign performance and partner-sourced pipeline.

Skills

Channel marketing

Partner marketing

MSP marketing

MSSP marketing

DFIR marketing

Dynamics 365

Budget management

Strategic thinking

Analytical thinking

Written communication

Tools

Dynamics 365

Job description

## Channel Marketing Manager - ServicesApply: US Off-Site: US Off-Site: Full time: Posted Today: R0010213TrendAITM, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAITM, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly.**About the Role**TrendAITM is hiring a Channel Marketing Manager embedded within US Channel Marketing and serving as the strategic marketing partner to the Director of MSP Growth Strategy. This position also collaborates with the service provider partner ecosystem which spans Managed Service Providers (MSP), Managed Security Service Providers (MSSP), and Digital Forensics and Incident Response (DFIR) teams who deliver proactive, layered security services through TrendAI'sTM partner-centric platform.This role is best suited for an extremely strategic thinker and creative problem solver. The person in this seat needs to understand what meaningfully differentiates MSP, MSSP, and DFIR partners and their buying behavior, business models, and go-to-market needs. Then use that understanding to make real prioritization calls: which partner segments and events deserve investment, how engagement should differ across partner types, and how channel marketing decisions ladder up to shared revenue and growth goals with the business. This person will act as a thought partner to service provider sales/BD leadership, not just a request-taker.**Key Responsibilities****Strategy & Partnership*** Own the channel marketing strategy and go-to-market plan for the service provider partner ecosystem (MSP, MSSP, DFIR), making prioritization calls grounded in shared business goals with partners* Act as a strategic thought partner to the Director of MSP Growth Strategy - bringing data-driven recommendations, not just executing requests* Build and maintain a clear point of view on how MSP, MSSP, and DFIR partner types differ in buying motion, service delivery model, and enablement needs, and tailor marketing approach to each accordingly* Make strategic decisions on which industry events, conferences, and partner engagements to invest in based on ROI and fit with service provider priorities* Represent channel marketing in service provider segment planning, QBRs, and roadmap discussions**Program Execution*** Design and execute co-marketing programs, MDF/MBI plans, and campaigns tailored to MSP, MSSP, and DFIR partners* Build differentiated partner enablement assets: one-pagers, email nurture series, battle cards, and sales kits* Own SPIF and partner incentive program design for the segment, tying incentive structures back to deal registration and partner-sourced pipeline goals* Support recruitment and onboarding enablement for new service provider partners* Track and report on campaign performance, partner-sourced pipeline, and deal registration metrics across partner types* Partner with Sales Ops and CRM teams (Dynamics 365) to ensure accurate partner-type data and reporting**Required Qualifications*** 5-8 years of channel or partner marketing experience, ideally in cybersecurity or B2B SaaS* Demonstrated experience marketing to or through MSP, MSSP, and/or DFIR partner types, with a clear grasp of how these segments differ* Experience in synthesizing varying service partner GTM structures (across market segments) and developing custom co-sell and campaign strategies with strategic partners* Strong strategic and analytical thinking; comfortable making prioritization calls (event investment, partner segment focus, budget allocation) with imperfect information* Experience managing MDF/MBI budgets, deal registration programs, and partner incentive/SPIF structures* Track record of operating as a strategic partner to sales/BD leadership, not solely an execution resource* Excellent written communication skills, with experience producing partner-facing content (i.e. print collateral, webinars, etc.)* Experience with CRM platforms (Microsoft Dynamics 365 or similar)**Preferred Qualifications*** Familiarity with the TrendAITM portfolio or the broader cybersecurity industry* Experience developing long-form nurture cadences for partner lead development* Experience evaluating and selecting event/conference participation based on partner ROI* Experience supporting live partner enablement events or simulations (e.g., cyber-crisis simulation programs)**What We Offer You**You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.* Comprehensive medical, dental and vision insurance* Life insurance* Short & Long Term Disability* Pre-partum, maternity, parental and medical leave* Mental Health Wellness Program* Adoption Assistance* Wellness Incentive* Pet Insurance* 401(k) with company match* Paid Time Off* 14 Annual Holidays* Tuition Assistance* Employee Resource GroupsWe offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.***Be Passionate. Be Innovative. Be a Trender.*****This position does not offer sponsorship for work permit applications or renewals, either now or in the future.** Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).