Strategic Channel Growth Director

Informa Group Plc.

Newton (MA)

Hybrid

USD 120,000 - 125,000

Full time

9 days ago

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Job summary

Informa TechTarget seeks an Account Director, Channels to drive growth across a portfolio of technology partner organizations and manage MDF/co-marketing initiatives. You will own revenue development and expand presence within assigned accounts, building strong relationships and cross-functional collaboration.

The role focuses on turning partner investments into measurable pipeline while collaborating with channel leadership, alliances, and marketing teams to deliver outcomes for partners and

Qualifications

8+ years of B2B sales experience in technology/media, marketing services, or channel ecosystems.
Strong understanding of IT channel relationships (GSIs, MSPs, resellers, distributors).
Experience with MDF, co-marketing funds, and vendor-funded GTM programs.

Responsibilities

Own and grow a strategic portfolio of technology partner organizations.
Build pipeline through proactive prospecting and multi-threaded stakeholder coverage.
Translate funding sources into scalable content, brand and demand programs.
Develop integrated programs to accelerate pipeline and improve ROI for partner marketing investments.
Collaborate with Channel GTM leadership and internal teams to execute account strategies.

Skills

B2B sales

Channel marketing

Partner marketing

Relationship building

Strategic selling

Job description

The role focuses on turning partner investments into measurable pipeline while collaborating with channel leadership, alliances, and marketing teams to deliver outcomes for partners and

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